Business Administration (MBA) degree

M E R I T U S U N D I S C E Q U A S I S E M M The School of Business offers the Master of
Business Administration (MBA) degree. Our
MBA program focuses on enhancing the
management and critical decision-making
skills you need to function effectively
within an organization. Emphasis is placed
on quantitative and qualitative analysis of
business information to improve business
decision-making.
To prepare you for a decision-making role
within the organization of your choice,
the MBA has been designed to introduce
theories and principles that frame a
wide range of problems or issues within
each course. The most current theories,
techniques, and tools are then applied in
real-world situations that enable you to
practice critical thinking and problemsolving
skills. Students learn in teams, learn
to go beyond the silos of functional areas,
and at the same time multi-task, practice
creativity, and learn to lead in a global
environment of change.
Description of Program Objectives
Graduates of the MBA program will be able
to demonstrate competency in the following
areas:
u Effective communication
u Management of human and financial
resources of an organization
u Quantitative analysis to formulate and
validate business decisions
u Utilization of creative problem-solving
based on the awareness of the legal,
ethical, and financial issues that affect an
organization
u Implementation of change management
and conflict resolution strategies
u Application of information systems to
improve business processes
u Application of the principles of an elected
specialization
u Comprehension of the dynamic and
global nature of business and the requisite
need to maintain currency of knowledge
Due to the flexible nature of the program,
there are numerous potential starting dates
throughout the year.
The MBA program consists of 48 credit hours
including Core and Elective Courses. Each
course is six (6) weeks in length and three
(3) credit hours. The program is designed
to allow you to take courses back-to-back,
without breaks, but you will also have the
ability to schedule breaks between courses.
Core Subjects in sequential order
COM6525
Managerial Communication and Ethics
This course provides new graduate students
with strategies for academic success. Topics
include Communication Skills, Societal
Values and Ethical Foundations, Research
and Information Utilization, Personal Values
and Ethical Foundations, Collaboration, and
Critical Thinking. 3 credits.
Prerequisite: None
ORG6502
Human Relations and Organizational
Behaviour
This course examines the human
relations theory and practice through
individual, group, and organizational
performance. Topics include perspectives
on organizational behaviour, optimizing
individual performance, leadership and
power, organizational design and structure,
change, and improving organizational
effectiveness. 3 credits.
Prerequisite: COM6525
MGT6558
Strategic Management
This course introduces the principles and
tools for managerial use in the development,
implementation, and review of strategy
for organizations. Topics include internal
and external environmental analysis; value,
competition, and strategic choice; strategic
positioning; and implementation and control
issues. 3 credits.
Prerequisite: COM6525
MGT6580
Organizational Leadership and Change
Management
This course examines organizational
leadership in the context of managing
continuous change. Topics include models
School of Business
Master of Business Administration
SM
MBA with a Specialization in
Marketing
and theories of leadership, leading
organizational culture, effective leadership
models, theories and applications of change
management, and leading and sustaining
change. Students will continue to develop
their change management project. In this
course, the human element of change will be
addressed. 3 credits.
Prerequisite: COM6525
ECO6533
Economics for Managerial Decision
Making
This course develops principles and tools in
economics for managers to use in making
business decisions. Topics draw from both
microeconomics and macroeconomics and
include pricing for profit maximization,
understanding and moving among market
structures, management of business in
expansions and recessions, and monetary
policy. The focus is on the application of
economics in operating and planning
problems using information generally
available to the manager. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
ACC6539
Accounting for Managerial Decision
Making
This course introduces the principles of
financial accounting to prepare the manager
to assess and manage the health of the
organization. Students will be exposed to a
set of accounting tools and the management
of financial information used in making
effective business decisions. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
QNT6554
Statistics and Research Methods for
Managerial Decisions
This course prepares the manager to
utilize statistics and research in making
business decisions. It focuses on the role
of the manager as a critical consumer of
statistics, capable of assessing the validity
and reliability of information. Topics include
business research, descriptive statistics,
probability theory, parametric and non-
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca
M E R I T U S U N D I S C E Q U A S I S E M M parametric statistics, correlation, regression
and time-series analysis. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MGT6554
Operations Management
This course examines the design and
management of internal capacity as it applies
to all organizations. It examines the principles
and techniques for designing, analyzing, and
managing operations processes. It addresses
how all operations and behaviour components
fit together and how to identify and resolve the
right problem. Topics include statistical process
control, supply chain management, and total
quality management. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
FIN6540
Management Accounting
This course covers cost-volume-profit analysis,
costing systems, activity-based costing, flexible
budgets, variances, inventory costing methods,
cost behaviour, and cost allocation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539
FIN6554
Finance for Managerial Decision Making
This course introduces the financial strategies
necessary to evaluate and manage the
financial wealth of an organization. Emphasis
is placed on understanding, analyzing, and
integrating financial information as an aid to
making financial decisions in Canadian and
International settings. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539, FIN6540
MGT6573
Project Management in the Business
Environment
This course develops the principles and
techniques to plan, execute, and manage
complex projects. Topics include workflow
analysis, quality control, and performance
evaluation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
SM
MKT6551
Marketing Management
This course develops the marketing
principles by which products and services
are designed to meet customer needs,
priced, promoted, and distributed to the end
user. The focus is on the application of these
marketing principles to a wide range of
customers, both internal and external. Topics
include new product/service introduction
and segmentation and positioning strategy.
3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
MGT6557
Corporate Governance
This course introduces students to the
principles of corporate governance and the
role of the mid-level manager in ensuring
that corporate governance processes are
implemented and monitored. Topics to
be covered include corporate governance
principles, stakeholder and leadership
considerations, the role of the mid-level
manager in corporate governance, the
role of ethics in the governance process,
and tools for governance compliance and
transparency.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MBA with a specialization in
Marketing
The Master of Business Administration in
Marketing program is designed to enhance
the management skills students need to
function effectively within a marketing
organization. Students will create and
defend their solutions to problems of
crisis management, profitable growth
opportunities, and change leadership.
In the MBA/MKT specialization, students
will gain experience in distilling a situation
into a well-defined business solution to
exploit marketing-based opportunities for
an organization of their choice. They will
apply business tools and concepts to analyze
a variety of alternative solutions, and will
receive feedback on the choices they make.
The final outcome will be a paper that is
strategic, integrative, properly researched, and
that can form the basis of a journal article,
a newspaper or magazine article, a shorter
paper, a community or business presentation,
or some activity that demonstrates a synthesis
of learning and higher-order thinking in the
subject area by the student.
The compulsory, three-course Elective
sequence in Marketing is as follows:
MKT6591
New Product Development
This course provides a forum for the study of
marketing through analyzing opportunities
in new products development. Topics include
aligning marketing with corporate strategies;
market research and concept generation;
prototype development, evaluation, and
testing; pricing and distribution; product
economics and profitability; and marketing
metrics. 3 credits.
Prerequisite: MBA Foundation
MKT6592
Integrated Marketing Communications
The course examines the role of integrated
marketing communications (IMC) as it
relates to strategic marketing within an
organization. Topics include strategy for
brand building, the role of consumer
behaviour, developing a communications
strategy, crafting and sending integrated
messages, advertising and promotion, and
selecting media. 3 credits.
Prerequisite: MKT6591
MKT6593
Marketing Management Capstone
This is an integrative course and the
capstone for the MBA Marketing
Management program. The course draws
upon and integrates complex business
problem-solving scenarios. Students will
define and solve a marketing business
problem of their own choosing. The
principle outcome of the capstone course
will be the completion of a master’s project
introduced in the first of the three Marketing
specialization courses. 3 credits.
Prerequisite: MKT6592
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca