When the S&P 500 index plummeted 25% in the first ten weeks of the year, few would have guessed that, by year's end, 2009 would be a great year for investors. Now, calling it a great year feels like an understatement. Not only were the early losses reversed, significant gains were realized, making 2009 the best year for market returns since 2003. In reality, 2009 brought significantly better opportunities than 2003, despite the fact that 2003 gave investors a marginally better annual return.
In 2003, the S&P advanced 44% off that year's lows to realize an annual gain of 24.4%. In 2009, the S&P advanced an unbelievable 65% off the year's lows to end with a 23.5% gain on the year. To repeat, that's 65% - in a little less than ten months. It might be hard to appreciate just how big the 2009 advance is, so let's put it into an historical context. The mid to late-90s gave us the biggest bull market any of us have ever seen and possibly ever will. During that five-year stretch, the S&P advanced 210%. That's an impressive sum; however, at no point did the S&P advance as quickly as it did in 2009. Over a two-year span from 1995 to 1996, the S&P gained 64%. The same two-year return was realized in 1997 and 1998. So during the greatest bull market, it took two years to accomplish a move that compares to the ten-month advance in 2009. Needless to say, the size of this year's advance gives it a place in the history books.
After such a banner year, the question burning on many investors lips is, what does this mean for 2010? There is no shortage of forecasts out there, and they seem to lack consensus. On one hand, there is a bearish argument that focuses on how ahead of itself this market has become. To be sure, it's hard to understand how the stock market can advance 65% when unemployment remains at 10% - only the second time this has occurred since World War II. On the other hand, the bullish argument consists of expectations of continually improving numbers in terms of employment and earnings. From where we stand, there's nothing you can hang your hat on in any of these forecasts. Economic data changes quickly, and the market reaction to this data often doesn't even make sense. There's a better way to determine the market's agenda.
Instead of chasing headlines or trying to predict economic figures, we can determine where we are going based on the predictable behavior of the masses. While many things change, the progression of human behavior remains the same, so much so that it can be seen loud and clear in the way stock market indexes move. Forecasting future market movement based on predictable human behavior is the essence of the Elliott Wave Theory. This theory seeks out identifiable price patterns on the charts of the stock market indexes, based on the historically proven progression of social mood.
Once it is determined where the indexes are in a pattern, it can be determined where they are headed. You may or may not buy into why the theory works; either way, it does. During 2009, many forecasting or trading methodologies took a beating. This isn't surprising because the 2009 advance stretched just about every possible way to measure an overbought market. On many technical indicators that determine market turning points, all-time highs were established, and even still the advance didn't pause. Such behavior will run havoc on a trading system - but "Elliott" stood its ground. The theory is strictly focused on price movement as can be seen on a price chart, and at no point did price indicate a high. Instead, higher prices were consistently indicated, and that equates to very significant gains for those who listened.
Now, the Elliott Wave Theory has a thing or two to say about what 2010 has in store. First and foremost, know that it would be very rare to see an advance like this one just fade away. Normally this type of strength begets more strength. But despite the unbelievably direct nature of the 2009 advance, this won't occur in a straight line. Instead, expect the ten-month advance to find a high soon. This is because the advance has almost completed its expected price pattern, and when that happens, the trend will turn down. This is expected to lead to three to five months of declining price action. On the S&P 500, it is reasonable to expect the decline to work its way down into the 850-950 area. Once this multi-month pullback completes, expect a resumption of a long-term uptrend that should eventually carry the S&P 500 back above its 2007 high.
Ryan Henry is the author and lead analyst an investment analysis firm that boasts an impressive seven-year track record. Wavespeak provides market index forecasting and stock trade recommendations through a newsletter that is published three times a week. Wavespeak's analysis is driven by the Elliott Wave Theory, but also includes consideration for Fibonacci Mathematics, intermarket relationships, breadth, volume, and money flow analysis. Wavespeak provides free samples of current market forecasts on its website
الخميس، 7 يناير 2010
Efficient Advertising Tools For Film Production
Venturing into film production is a risky move since it needs big amount of investments. Aim for return of investment by increasing sales for your movie. Drive sales my promoting your film using effective advertising tools that will catch the attention of your audience. Here are advertising tools you can use to promote your film production.
Advertising Tools for Film Production to the Local Market
• Flyer printing. This popular advertising medium gives you easy distribution. You can use flyers as inserts or giveaways tied up with magazines. With flyers, your film is advertised to greater number of audience. Your print material is passed from one hand to another thus there is a continuous exposure of your film to the public.
• Vinyl banner printing. Have a continuous film promotion to the public with outdoor advertising using vinyl banners. The content of the ad should be catchy and concise to catch the attention of people having their activities outside. You get the attention of passers-by with effective ads. It is an effective tool to promote your film to the public.
• Testimonial advertising. Get more audience by sustaining the promotion of your movie during its filming release by using testimonials from those who have already watched the film. Reviews from film critics are also effective. On ads, put film critic reviews summarized in short sentences which are catchy, persuasive and believable.
• TV, radio and internet advertising. Aside from print medium, TV, radio and internet advertising are efficient tools for promoting your film. Although these are expensive channel for advertisement, it guarantees a wide reach of audience.
Film profitability relies on the way on how you are going to create a noise for your movie. With these advertising tools, your aim of reaching your target audience and convince them to watch plays an important role in getting back the movie-costs you spent for your production ..
Advertising Tools for Film Production to the Local Market
• Flyer printing. This popular advertising medium gives you easy distribution. You can use flyers as inserts or giveaways tied up with magazines. With flyers, your film is advertised to greater number of audience. Your print material is passed from one hand to another thus there is a continuous exposure of your film to the public.
• Vinyl banner printing. Have a continuous film promotion to the public with outdoor advertising using vinyl banners. The content of the ad should be catchy and concise to catch the attention of people having their activities outside. You get the attention of passers-by with effective ads. It is an effective tool to promote your film to the public.
• Testimonial advertising. Get more audience by sustaining the promotion of your movie during its filming release by using testimonials from those who have already watched the film. Reviews from film critics are also effective. On ads, put film critic reviews summarized in short sentences which are catchy, persuasive and believable.
• TV, radio and internet advertising. Aside from print medium, TV, radio and internet advertising are efficient tools for promoting your film. Although these are expensive channel for advertisement, it guarantees a wide reach of audience.
Film profitability relies on the way on how you are going to create a noise for your movie. With these advertising tools, your aim of reaching your target audience and convince them to watch plays an important role in getting back the movie-costs you spent for your production ..
الثلاثاء، 15 ديسمبر 2009
Business Administration (MBA) degree
M E R I T U S U N D I S C E Q U A S I S E M M The School of Business offers the Master of
Business Administration (MBA) degree. Our
MBA program focuses on enhancing the
management and critical decision-making
skills you need to function effectively
within an organization. Emphasis is placed
on quantitative and qualitative analysis of
business information to improve business
decision-making.
To prepare you for a decision-making role
within the organization of your choice,
the MBA has been designed to introduce
theories and principles that frame a
wide range of problems or issues within
each course. The most current theories,
techniques, and tools are then applied in
real-world situations that enable you to
practice critical thinking and problemsolving
skills. Students learn in teams, learn
to go beyond the silos of functional areas,
and at the same time multi-task, practice
creativity, and learn to lead in a global
environment of change.
Description of Program Objectives
Graduates of the MBA program will be able
to demonstrate competency in the following
areas:
u Effective communication
u Management of human and financial
resources of an organization
u Quantitative analysis to formulate and
validate business decisions
u Utilization of creative problem-solving
based on the awareness of the legal,
ethical, and financial issues that affect an
organization
u Implementation of change management
and conflict resolution strategies
u Application of information systems to
improve business processes
u Application of the principles of an elected
specialization
u Comprehension of the dynamic and
global nature of business and the requisite
need to maintain currency of knowledge
Due to the flexible nature of the program,
there are numerous potential starting dates
throughout the year.
The MBA program consists of 48 credit hours
including Core and Elective Courses. Each
course is six (6) weeks in length and three
(3) credit hours. The program is designed
to allow you to take courses back-to-back,
without breaks, but you will also have the
ability to schedule breaks between courses.
Core Subjects in sequential order
COM6525
Managerial Communication and Ethics
This course provides new graduate students
with strategies for academic success. Topics
include Communication Skills, Societal
Values and Ethical Foundations, Research
and Information Utilization, Personal Values
and Ethical Foundations, Collaboration, and
Critical Thinking. 3 credits.
Prerequisite: None
ORG6502
Human Relations and Organizational
Behaviour
This course examines the human
relations theory and practice through
individual, group, and organizational
performance. Topics include perspectives
on organizational behaviour, optimizing
individual performance, leadership and
power, organizational design and structure,
change, and improving organizational
effectiveness. 3 credits.
Prerequisite: COM6525
MGT6558
Strategic Management
This course introduces the principles and
tools for managerial use in the development,
implementation, and review of strategy
for organizations. Topics include internal
and external environmental analysis; value,
competition, and strategic choice; strategic
positioning; and implementation and control
issues. 3 credits.
Prerequisite: COM6525
MGT6580
Organizational Leadership and Change
Management
This course examines organizational
leadership in the context of managing
continuous change. Topics include models
School of Business
Master of Business Administration
SM
MBA with a Specialization in
Marketing
and theories of leadership, leading
organizational culture, effective leadership
models, theories and applications of change
management, and leading and sustaining
change. Students will continue to develop
their change management project. In this
course, the human element of change will be
addressed. 3 credits.
Prerequisite: COM6525
ECO6533
Economics for Managerial Decision
Making
This course develops principles and tools in
economics for managers to use in making
business decisions. Topics draw from both
microeconomics and macroeconomics and
include pricing for profit maximization,
understanding and moving among market
structures, management of business in
expansions and recessions, and monetary
policy. The focus is on the application of
economics in operating and planning
problems using information generally
available to the manager. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
ACC6539
Accounting for Managerial Decision
Making
This course introduces the principles of
financial accounting to prepare the manager
to assess and manage the health of the
organization. Students will be exposed to a
set of accounting tools and the management
of financial information used in making
effective business decisions. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
QNT6554
Statistics and Research Methods for
Managerial Decisions
This course prepares the manager to
utilize statistics and research in making
business decisions. It focuses on the role
of the manager as a critical consumer of
statistics, capable of assessing the validity
and reliability of information. Topics include
business research, descriptive statistics,
probability theory, parametric and non-
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca
M E R I T U S U N D I S C E Q U A S I S E M M parametric statistics, correlation, regression
and time-series analysis. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MGT6554
Operations Management
This course examines the design and
management of internal capacity as it applies
to all organizations. It examines the principles
and techniques for designing, analyzing, and
managing operations processes. It addresses
how all operations and behaviour components
fit together and how to identify and resolve the
right problem. Topics include statistical process
control, supply chain management, and total
quality management. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
FIN6540
Management Accounting
This course covers cost-volume-profit analysis,
costing systems, activity-based costing, flexible
budgets, variances, inventory costing methods,
cost behaviour, and cost allocation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539
FIN6554
Finance for Managerial Decision Making
This course introduces the financial strategies
necessary to evaluate and manage the
financial wealth of an organization. Emphasis
is placed on understanding, analyzing, and
integrating financial information as an aid to
making financial decisions in Canadian and
International settings. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539, FIN6540
MGT6573
Project Management in the Business
Environment
This course develops the principles and
techniques to plan, execute, and manage
complex projects. Topics include workflow
analysis, quality control, and performance
evaluation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
SM
MKT6551
Marketing Management
This course develops the marketing
principles by which products and services
are designed to meet customer needs,
priced, promoted, and distributed to the end
user. The focus is on the application of these
marketing principles to a wide range of
customers, both internal and external. Topics
include new product/service introduction
and segmentation and positioning strategy.
3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
MGT6557
Corporate Governance
This course introduces students to the
principles of corporate governance and the
role of the mid-level manager in ensuring
that corporate governance processes are
implemented and monitored. Topics to
be covered include corporate governance
principles, stakeholder and leadership
considerations, the role of the mid-level
manager in corporate governance, the
role of ethics in the governance process,
and tools for governance compliance and
transparency.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MBA with a specialization in
Marketing
The Master of Business Administration in
Marketing program is designed to enhance
the management skills students need to
function effectively within a marketing
organization. Students will create and
defend their solutions to problems of
crisis management, profitable growth
opportunities, and change leadership.
In the MBA/MKT specialization, students
will gain experience in distilling a situation
into a well-defined business solution to
exploit marketing-based opportunities for
an organization of their choice. They will
apply business tools and concepts to analyze
a variety of alternative solutions, and will
receive feedback on the choices they make.
The final outcome will be a paper that is
strategic, integrative, properly researched, and
that can form the basis of a journal article,
a newspaper or magazine article, a shorter
paper, a community or business presentation,
or some activity that demonstrates a synthesis
of learning and higher-order thinking in the
subject area by the student.
The compulsory, three-course Elective
sequence in Marketing is as follows:
MKT6591
New Product Development
This course provides a forum for the study of
marketing through analyzing opportunities
in new products development. Topics include
aligning marketing with corporate strategies;
market research and concept generation;
prototype development, evaluation, and
testing; pricing and distribution; product
economics and profitability; and marketing
metrics. 3 credits.
Prerequisite: MBA Foundation
MKT6592
Integrated Marketing Communications
The course examines the role of integrated
marketing communications (IMC) as it
relates to strategic marketing within an
organization. Topics include strategy for
brand building, the role of consumer
behaviour, developing a communications
strategy, crafting and sending integrated
messages, advertising and promotion, and
selecting media. 3 credits.
Prerequisite: MKT6591
MKT6593
Marketing Management Capstone
This is an integrative course and the
capstone for the MBA Marketing
Management program. The course draws
upon and integrates complex business
problem-solving scenarios. Students will
define and solve a marketing business
problem of their own choosing. The
principle outcome of the capstone course
will be the completion of a master’s project
introduced in the first of the three Marketing
specialization courses. 3 credits.
Prerequisite: MKT6592
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca
Business Administration (MBA) degree. Our
MBA program focuses on enhancing the
management and critical decision-making
skills you need to function effectively
within an organization. Emphasis is placed
on quantitative and qualitative analysis of
business information to improve business
decision-making.
To prepare you for a decision-making role
within the organization of your choice,
the MBA has been designed to introduce
theories and principles that frame a
wide range of problems or issues within
each course. The most current theories,
techniques, and tools are then applied in
real-world situations that enable you to
practice critical thinking and problemsolving
skills. Students learn in teams, learn
to go beyond the silos of functional areas,
and at the same time multi-task, practice
creativity, and learn to lead in a global
environment of change.
Description of Program Objectives
Graduates of the MBA program will be able
to demonstrate competency in the following
areas:
u Effective communication
u Management of human and financial
resources of an organization
u Quantitative analysis to formulate and
validate business decisions
u Utilization of creative problem-solving
based on the awareness of the legal,
ethical, and financial issues that affect an
organization
u Implementation of change management
and conflict resolution strategies
u Application of information systems to
improve business processes
u Application of the principles of an elected
specialization
u Comprehension of the dynamic and
global nature of business and the requisite
need to maintain currency of knowledge
Due to the flexible nature of the program,
there are numerous potential starting dates
throughout the year.
The MBA program consists of 48 credit hours
including Core and Elective Courses. Each
course is six (6) weeks in length and three
(3) credit hours. The program is designed
to allow you to take courses back-to-back,
without breaks, but you will also have the
ability to schedule breaks between courses.
Core Subjects in sequential order
COM6525
Managerial Communication and Ethics
This course provides new graduate students
with strategies for academic success. Topics
include Communication Skills, Societal
Values and Ethical Foundations, Research
and Information Utilization, Personal Values
and Ethical Foundations, Collaboration, and
Critical Thinking. 3 credits.
Prerequisite: None
ORG6502
Human Relations and Organizational
Behaviour
This course examines the human
relations theory and practice through
individual, group, and organizational
performance. Topics include perspectives
on organizational behaviour, optimizing
individual performance, leadership and
power, organizational design and structure,
change, and improving organizational
effectiveness. 3 credits.
Prerequisite: COM6525
MGT6558
Strategic Management
This course introduces the principles and
tools for managerial use in the development,
implementation, and review of strategy
for organizations. Topics include internal
and external environmental analysis; value,
competition, and strategic choice; strategic
positioning; and implementation and control
issues. 3 credits.
Prerequisite: COM6525
MGT6580
Organizational Leadership and Change
Management
This course examines organizational
leadership in the context of managing
continuous change. Topics include models
School of Business
Master of Business Administration
SM
MBA with a Specialization in
Marketing
and theories of leadership, leading
organizational culture, effective leadership
models, theories and applications of change
management, and leading and sustaining
change. Students will continue to develop
their change management project. In this
course, the human element of change will be
addressed. 3 credits.
Prerequisite: COM6525
ECO6533
Economics for Managerial Decision
Making
This course develops principles and tools in
economics for managers to use in making
business decisions. Topics draw from both
microeconomics and macroeconomics and
include pricing for profit maximization,
understanding and moving among market
structures, management of business in
expansions and recessions, and monetary
policy. The focus is on the application of
economics in operating and planning
problems using information generally
available to the manager. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
ACC6539
Accounting for Managerial Decision
Making
This course introduces the principles of
financial accounting to prepare the manager
to assess and manage the health of the
organization. Students will be exposed to a
set of accounting tools and the management
of financial information used in making
effective business decisions. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
QNT6554
Statistics and Research Methods for
Managerial Decisions
This course prepares the manager to
utilize statistics and research in making
business decisions. It focuses on the role
of the manager as a critical consumer of
statistics, capable of assessing the validity
and reliability of information. Topics include
business research, descriptive statistics,
probability theory, parametric and non-
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca
M E R I T U S U N D I S C E Q U A S I S E M M parametric statistics, correlation, regression
and time-series analysis. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MGT6554
Operations Management
This course examines the design and
management of internal capacity as it applies
to all organizations. It examines the principles
and techniques for designing, analyzing, and
managing operations processes. It addresses
how all operations and behaviour components
fit together and how to identify and resolve the
right problem. Topics include statistical process
control, supply chain management, and total
quality management. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
FIN6540
Management Accounting
This course covers cost-volume-profit analysis,
costing systems, activity-based costing, flexible
budgets, variances, inventory costing methods,
cost behaviour, and cost allocation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539
FIN6554
Finance for Managerial Decision Making
This course introduces the financial strategies
necessary to evaluate and manage the
financial wealth of an organization. Emphasis
is placed on understanding, analyzing, and
integrating financial information as an aid to
making financial decisions in Canadian and
International settings. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, ACC6539, FIN6540
MGT6573
Project Management in the Business
Environment
This course develops the principles and
techniques to plan, execute, and manage
complex projects. Topics include workflow
analysis, quality control, and performance
evaluation. 3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
SM
MKT6551
Marketing Management
This course develops the marketing
principles by which products and services
are designed to meet customer needs,
priced, promoted, and distributed to the end
user. The focus is on the application of these
marketing principles to a wide range of
customers, both internal and external. Topics
include new product/service introduction
and segmentation and positioning strategy.
3 credits.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580, QNT6554
MGT6557
Corporate Governance
This course introduces students to the
principles of corporate governance and the
role of the mid-level manager in ensuring
that corporate governance processes are
implemented and monitored. Topics to
be covered include corporate governance
principles, stakeholder and leadership
considerations, the role of the mid-level
manager in corporate governance, the
role of ethics in the governance process,
and tools for governance compliance and
transparency.
Prerequisite: COM6525, ORG6502, MGT6558,
MGT6580
MBA with a specialization in
Marketing
The Master of Business Administration in
Marketing program is designed to enhance
the management skills students need to
function effectively within a marketing
organization. Students will create and
defend their solutions to problems of
crisis management, profitable growth
opportunities, and change leadership.
In the MBA/MKT specialization, students
will gain experience in distilling a situation
into a well-defined business solution to
exploit marketing-based opportunities for
an organization of their choice. They will
apply business tools and concepts to analyze
a variety of alternative solutions, and will
receive feedback on the choices they make.
The final outcome will be a paper that is
strategic, integrative, properly researched, and
that can form the basis of a journal article,
a newspaper or magazine article, a shorter
paper, a community or business presentation,
or some activity that demonstrates a synthesis
of learning and higher-order thinking in the
subject area by the student.
The compulsory, three-course Elective
sequence in Marketing is as follows:
MKT6591
New Product Development
This course provides a forum for the study of
marketing through analyzing opportunities
in new products development. Topics include
aligning marketing with corporate strategies;
market research and concept generation;
prototype development, evaluation, and
testing; pricing and distribution; product
economics and profitability; and marketing
metrics. 3 credits.
Prerequisite: MBA Foundation
MKT6592
Integrated Marketing Communications
The course examines the role of integrated
marketing communications (IMC) as it
relates to strategic marketing within an
organization. Topics include strategy for
brand building, the role of consumer
behaviour, developing a communications
strategy, crafting and sending integrated
messages, advertising and promotion, and
selecting media. 3 credits.
Prerequisite: MKT6591
MKT6593
Marketing Management Capstone
This is an integrative course and the
capstone for the MBA Marketing
Management program. The course draws
upon and integrates complex business
problem-solving scenarios. Students will
define and solve a marketing business
problem of their own choosing. The
principle outcome of the capstone course
will be the completion of a master’s project
introduced in the first of the three Marketing
specialization courses. 3 credits.
Prerequisite: MKT6592
Meritus University, Building Three, 30 Knowledge Park Drive, Fredericton, New Brunswick, E3C 2R2, Canada | www.MeritusU.ca
الاثنين، 14 ديسمبر 2009
نظرة في خفايا التسويق
نظرة في خفايا التسويق
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عزيزي القاريء!!! هل تمارس عملا تجاريا وتريد تطويره ونمائه وهل انت مسؤول عن التسويق في مؤسستك أو شركتك أوهل تمارس التجارة وتريد احدث تقنيات التسويق اذاً انت مدعو لقراءة هذا المقال عن آخر التوجهات في علم التسويق.
التسويق MARKETING ذلك العلم الذي فرض نفسه بقوة في الآونة الاخيرة واصبح لا غني عنه للشركات أو المؤسسات أو الافراد الذين يمارسون عملاً تجارياً اي ان لديهم منتجاً PRODUCT يريدون تسويقه وهذا المنتج قد يكون سلعة زراعية كانت ام صناعية وقد يكون هذا المنتج خدمة SERVICE كالفندقة أو السفر والسياحة مثلاً ويعرف التسويق بانه عملية التعرف على الاحتياجات والعمل على تلبية تلك الاحتياجات ثم جني الفائدة من خلال هذه العملية ، والاضلاع الرئيسية لهذه العملية هي المشترون «الزبائن» والبائعون «شركات، مؤسسات ،افراد» والمنتج «سلعة أو خدمة» وفي عالم اليوم وفي ظل المنافسة الحادة وتحرير الاقتصاد من خلال تشجيع المبادرات الفردية والقطاع الخاص وتحرير الاسعار كجزء مهم ومكتمل لشروط العولمة GLOBALIZATION وفي ظل المعطيات يبقى تطبيق مناهج التسويق شيئاً حتمياً. فبدون تسويق فعال فقد تتعرض للخسائر والتي قد تؤدي للافلاس والخروج من السوق . وفي خلال عدة عقود فرضت بعض المصطلحات نفسها واصبحت مألوفة لدى المشتغلين بالتسويق مثل خدمات الزبائن CUSTOMERS SERVICES وعلاقة الزبائن CUSTOMERS RELATIONSHIPS وولاء الزبائن CUSTOMERS LOYALITY واخيراً ادارة علاقة الزبائن CUSTOMER RELATIONSHIP MANAGEMENT وتختصر ب CRM كمنهج أو توجه جديد. ففي الولايات المتحدة واوربا وحتى منطقة الخليج العربي تبقى موجهات ال CRM مجرد شعارات لا تطبق على ارض الواقع. فالشركات والمؤسسات تفضل الانفاق على فتح اسواق وزبائن جدد اكثر من الانفاق على الاسواق والزبائن الموجودين اصلا لدى هذه الشركات أو المؤسسات وقبل موجهات ال CRM فهنالك العديد من اعتبارات التي يجب وضعها في الاعتبار اولا. ان تناقص المبيعات لدى اية شركة أو مؤسسة يدق جرس الانذار بان هنالك مشكلة في التسويق وتحديدا انفضاض الزبائن اما الى جهة منافسة اخرى أو الى منتج آخر مثلا كزبائن شركات الطيران والذين تحولوا بعد احداث سبتمبر 2001م الى وسائل نقل اخرى كالقطارات والحافلات والبواخر بسبب الخوف من اختطاف الطائرات. ويرى الخبراء بان الاستحواذ على الاسواق صار عملاً تكتنفه الكثير من الصعوبات فالسوق اليوم اصبح تحت رحمة المشترين «الزبائن» لا البائعين ان منهج CRM يولي عناية فائقة للزبائن الموجودين اصلا لدى الشركات ومن اغرب الامور والتي لو حظت من قبل بعض المراقبين ان هذه الشركات لاتوجد لديها بيانات أو معلومات عن الزبائن الذين يتعاملون مع تلك الشركات ولاتكلف هذه الشركات نفسها مشقة اخذ عناوين هؤلاء الزبائن وذلك بغرض المتابعة والتواصل مع الزبون فمثلاً في قطاع الخدمات قد تتشابه الخدمة المقدمة ولكن الفرق لدى الزبون يأتي من المعاملة الحسنة المقدمة من قبل الشركة مثلاً كالتوجه بالشكر للزبون عند شرائه من الشركة والسؤال عنه بين الفينة والاخرى فان مثل هذه المعاملة تجد صداها عند الزبون وتجعله يطلب نفس الخدمة في نفس الشركة. اذن من اهم موجهات CRM هي استمرار العلاقة مع الزبون بعد شرائه أو استخدامه للخدمة المقدمه اليه اي ان العلاقة مع الزبون لا تنقطع مباشرة بعد الشراء.
الا انه للاسف تلاحظ ان غالبية ادارات هذه الشركات تجهل مثل هذه الموجهات، ولنأخذ مثلا قطاع صناعة السيارات أو الاثاثات المنزلية ففي مسح قام به بعض خبراء التسويق وجدوا ان غالبية هذه الشركات وعند بيعها لمنتجاتها لاتكلف نفسها عناء اخذ عناوين هؤلاء المشترين كشكل من اشكال استمرار العلاقة وهذا يعتبر عاملاً مهماً جدا في زاوية تلقي طلبات جديدة أو اقتراحات لالوان أو تصاميم معينة بل تشجيع هؤلاء الزبائن على الاشتراك في تصميم المنتجات الجديدة فمثلاً شركة بوينج لصناعة الطائرات استعانت في تصميم احدث طائراتها المدنية وهي البوينج 777 على متطلبات واذواق زبائنها من شركات الطيران وقد استرعى انتباهي احد اعلانات شركة بوينج والذي يقول بان الزبون هو الذي يصمم طائراتنا ونحن نقوم فقط بالتنفيذ. وفي عالم اليوم القليل جداً من الشركات تمارس بما يعرف ببرنامج ولاء الزبون CUSTOMERS LOYALITY PROGRAMMT وذلك يجعل هذا الزبون يحس الولاء بالانتماء للشركة التي يتعامل معها ولايفكر ابدا في التحول عنها. وفي قطاع تسويق الخدمات نجد ان نسبة ضئيلة جداً من الفنادق تمارس مثل هذه البرامج وتحافظ على زبائنها باستمرار ولهذا فان عامل الابقاء واستمرار العلاقة مع الزبون يعتبر الحلقة المفقودة لدى هذه الشركات ويوصي الخبراء بانه في بعض الحالات يجب التأكيد على ولاء الزبون من خلال مد الجسور مع الزبون والاتصال وقد توصل بعض خبراء التسويق الى حقيقة تقول انه من الاجدى والانفع العمل ودعم الزبائن الموجودين من الصرف ببذخ على اكتساب زبائن حدد وهذا بالطبع لايعني التوقف عن العمل على اكتساب المزيد من الزبائن.فكما يرى هؤلاء المختصون بان افضل طريقة لاكتساب زبائن جدد هو من خلال العمل على اسعاد الزبائن الموجودين والذين بدورهم سوف يقومون بالدعاية غير المباشرة للشركة في اوساط زبائن جدد وكلنا يعرف بان الرأى العام الشعبي يلعب دوراً كبيراً في تفضيل بعض السلع والخدمات عن الاخرى وذلك من منطلق «اسأل مجرب ولا تسأل طبيب» والشعب السوداني لديه الكثير من المنتجات والسلع والتي يفضلها ولايقبل التخلي عنها. وهنالك امثلة كثيرة لسوء التقدير لدي الكثير من البائعين فهؤلاء ينصب كل اهتمامهم في البيع فقط وتحصيل النقود ولايكلفون انفسهم مشقة انفاق الزمن مع الزبون في تعريفه بالمنتج وفوائد استمرار التعامل مع الشركة وبالتالي فهم ينسون الزبون مباشرة بعد البيع. وذلك ببساطة لانهم لايقدرون قيمة هذا الزبون والاكثر من ذلك انهم ينفقون من الايرادات باكثر من 7 الى 10 مرات على اعلانات ودعايات بقصد اكتساب زبائن جدد ولا ينفقون النذر اليسير من هذه المبالغ علي الزبائن الموجودين اصلاً!!
وفي عالم اليوم المزدحم بالشركات والمؤسسات المنافسة فيجب اعطاء اهمية متوازنة بين الزبائن الموجودين والزبائن المتوقعين وهذا يعطي ثماره اكثر في الاسواق الكبيرة نسبياً حيث تتعدد الشركات والمنتجات . فالزبون الذي يخرج من الشركة وهو راض لهو امر في غاية الاهمية ويجب على الشركات عمل كل اللازم لجعل الزبون سعيداً ومقتنعاً بما تحصل عليه من منتج أ وخدمة ..على المؤسسات أو الشركات علم كل اللازم لجعل الزبون سعيداً ومقتنعاً بما تحصل عليه من منتج أو خدمة وتلي تلك الخطوة مباشرة اقامة علاقات مع ذلك الزبون. مما يجعله في حالة التزام ادبي مع هذه الشركة.
وقبل الدخول في برنامج CRM لابد من حدوث تغيير في انماط التفكير واسلوب التنفيذ لكل العاملين ومن قمة الهرم الى اسفل الهضبة أو كما نقول من المدير الى الخفير وكخطوة اولى نحو تنفيذ CRM لابد اولاً من انشاء قاعدة بيانات تسويقية MARKETINGDATA BASE عن الزبائن تحتوي على عناوينهم البريدية وارقام التلفونات والفاكس. والبريد الالكتروني واماكن اقامتهم ويجب ان تكون هذه المعلومات مواكبة وذلك بتجديدها كل فترة.
وكذلك من اهم المعلومات الواجب توفرها هي عن نوع الزبون وماذا يحب وماذا يكره وعن عاداته الشرائية PURCHASING HABITS وبالحصول على بيانات تكون قد قطعت نصف الشوط في تطبيق ال CRM.
يقول الخبراء بان التسويق الناجح يعتمد على اختلاف الناس لاتشابههم وبالتالي فان رسالة اية مؤسسة يجب ان تضع ذلك في الحسبان. وتستثمر هذا الاختلاف بالعمل على اغراء الزبون بالعودة مرة اخرى . وفي ظل التغيرات السريعة في الاسواق يجب التأكد ليس فقط من ان الزبون قد تمت خدمته فقط بل ارضائه SATISFACTION ومعاملته بمنتهى اللطف والكياسة وتقديم بعض الهدايا له وجعله يشعر بانه مهم ومميز.
ان العهد الذي كانت فيه فكرة ان نعطي الزبون ما نعتقد انه الافضل له قد انتهى وولى.
وفي عالم اليوم ولكي تظل داخل المنافسة يجب عليك التأكد من ماذا يريد الزبون ولذلك يجب تطوير استراتيجية الاتصال بالزبون COMMUNICATION STRATEGY ومن خلال هذه الاستراتيجية اسأل الزبون عن احتياجاته. وتمنياته واطلب منه اذا امكن الدخول في تصميم المنتج ويجب ان يشعر هذا الزبون بان لرأيه اهمية قصوى ولذلك وجب على الشركة نشر البيانات والاستبيانات على الزبائن والاهتمام بها وحفظ محتوياتها. وهنالك شيء آخر في غاية الاهمية الا وهو العامل البشري يجب على الشركة تشجيع منسوبيها على خلق صلات طيبة مع الزبائن وتحفيزهم في حالة خلق المبادرات الفردية للعمل والتي تقوى الصلات وتمتنها بين الشركة والزبائن.
واخيراً فان CRM تعمل على استقطاب زبائن جدد من خلال التركيز على التفاني في خدمة الزبائن الموجدين.
ونختم مقالنا هذه بمقولة لايكل عن ترديدها خبراء التسويق :
بدون تسويق.... لامبيعات
وبدون مبيعات.... لا ايرادات
وبدون ايرادات .... لامنتجات
وبدون منتجات....لاتسويق
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عزيزي القاريء!!! هل تمارس عملا تجاريا وتريد تطويره ونمائه وهل انت مسؤول عن التسويق في مؤسستك أو شركتك أوهل تمارس التجارة وتريد احدث تقنيات التسويق اذاً انت مدعو لقراءة هذا المقال عن آخر التوجهات في علم التسويق.
التسويق MARKETING ذلك العلم الذي فرض نفسه بقوة في الآونة الاخيرة واصبح لا غني عنه للشركات أو المؤسسات أو الافراد الذين يمارسون عملاً تجارياً اي ان لديهم منتجاً PRODUCT يريدون تسويقه وهذا المنتج قد يكون سلعة زراعية كانت ام صناعية وقد يكون هذا المنتج خدمة SERVICE كالفندقة أو السفر والسياحة مثلاً ويعرف التسويق بانه عملية التعرف على الاحتياجات والعمل على تلبية تلك الاحتياجات ثم جني الفائدة من خلال هذه العملية ، والاضلاع الرئيسية لهذه العملية هي المشترون «الزبائن» والبائعون «شركات، مؤسسات ،افراد» والمنتج «سلعة أو خدمة» وفي عالم اليوم وفي ظل المنافسة الحادة وتحرير الاقتصاد من خلال تشجيع المبادرات الفردية والقطاع الخاص وتحرير الاسعار كجزء مهم ومكتمل لشروط العولمة GLOBALIZATION وفي ظل المعطيات يبقى تطبيق مناهج التسويق شيئاً حتمياً. فبدون تسويق فعال فقد تتعرض للخسائر والتي قد تؤدي للافلاس والخروج من السوق . وفي خلال عدة عقود فرضت بعض المصطلحات نفسها واصبحت مألوفة لدى المشتغلين بالتسويق مثل خدمات الزبائن CUSTOMERS SERVICES وعلاقة الزبائن CUSTOMERS RELATIONSHIPS وولاء الزبائن CUSTOMERS LOYALITY واخيراً ادارة علاقة الزبائن CUSTOMER RELATIONSHIP MANAGEMENT وتختصر ب CRM كمنهج أو توجه جديد. ففي الولايات المتحدة واوربا وحتى منطقة الخليج العربي تبقى موجهات ال CRM مجرد شعارات لا تطبق على ارض الواقع. فالشركات والمؤسسات تفضل الانفاق على فتح اسواق وزبائن جدد اكثر من الانفاق على الاسواق والزبائن الموجودين اصلا لدى هذه الشركات أو المؤسسات وقبل موجهات ال CRM فهنالك العديد من اعتبارات التي يجب وضعها في الاعتبار اولا. ان تناقص المبيعات لدى اية شركة أو مؤسسة يدق جرس الانذار بان هنالك مشكلة في التسويق وتحديدا انفضاض الزبائن اما الى جهة منافسة اخرى أو الى منتج آخر مثلا كزبائن شركات الطيران والذين تحولوا بعد احداث سبتمبر 2001م الى وسائل نقل اخرى كالقطارات والحافلات والبواخر بسبب الخوف من اختطاف الطائرات. ويرى الخبراء بان الاستحواذ على الاسواق صار عملاً تكتنفه الكثير من الصعوبات فالسوق اليوم اصبح تحت رحمة المشترين «الزبائن» لا البائعين ان منهج CRM يولي عناية فائقة للزبائن الموجودين اصلا لدى الشركات ومن اغرب الامور والتي لو حظت من قبل بعض المراقبين ان هذه الشركات لاتوجد لديها بيانات أو معلومات عن الزبائن الذين يتعاملون مع تلك الشركات ولاتكلف هذه الشركات نفسها مشقة اخذ عناوين هؤلاء الزبائن وذلك بغرض المتابعة والتواصل مع الزبون فمثلاً في قطاع الخدمات قد تتشابه الخدمة المقدمة ولكن الفرق لدى الزبون يأتي من المعاملة الحسنة المقدمة من قبل الشركة مثلاً كالتوجه بالشكر للزبون عند شرائه من الشركة والسؤال عنه بين الفينة والاخرى فان مثل هذه المعاملة تجد صداها عند الزبون وتجعله يطلب نفس الخدمة في نفس الشركة. اذن من اهم موجهات CRM هي استمرار العلاقة مع الزبون بعد شرائه أو استخدامه للخدمة المقدمه اليه اي ان العلاقة مع الزبون لا تنقطع مباشرة بعد الشراء.
الا انه للاسف تلاحظ ان غالبية ادارات هذه الشركات تجهل مثل هذه الموجهات، ولنأخذ مثلا قطاع صناعة السيارات أو الاثاثات المنزلية ففي مسح قام به بعض خبراء التسويق وجدوا ان غالبية هذه الشركات وعند بيعها لمنتجاتها لاتكلف نفسها عناء اخذ عناوين هؤلاء المشترين كشكل من اشكال استمرار العلاقة وهذا يعتبر عاملاً مهماً جدا في زاوية تلقي طلبات جديدة أو اقتراحات لالوان أو تصاميم معينة بل تشجيع هؤلاء الزبائن على الاشتراك في تصميم المنتجات الجديدة فمثلاً شركة بوينج لصناعة الطائرات استعانت في تصميم احدث طائراتها المدنية وهي البوينج 777 على متطلبات واذواق زبائنها من شركات الطيران وقد استرعى انتباهي احد اعلانات شركة بوينج والذي يقول بان الزبون هو الذي يصمم طائراتنا ونحن نقوم فقط بالتنفيذ. وفي عالم اليوم القليل جداً من الشركات تمارس بما يعرف ببرنامج ولاء الزبون CUSTOMERS LOYALITY PROGRAMMT وذلك يجعل هذا الزبون يحس الولاء بالانتماء للشركة التي يتعامل معها ولايفكر ابدا في التحول عنها. وفي قطاع تسويق الخدمات نجد ان نسبة ضئيلة جداً من الفنادق تمارس مثل هذه البرامج وتحافظ على زبائنها باستمرار ولهذا فان عامل الابقاء واستمرار العلاقة مع الزبون يعتبر الحلقة المفقودة لدى هذه الشركات ويوصي الخبراء بانه في بعض الحالات يجب التأكيد على ولاء الزبون من خلال مد الجسور مع الزبون والاتصال وقد توصل بعض خبراء التسويق الى حقيقة تقول انه من الاجدى والانفع العمل ودعم الزبائن الموجودين من الصرف ببذخ على اكتساب زبائن حدد وهذا بالطبع لايعني التوقف عن العمل على اكتساب المزيد من الزبائن.فكما يرى هؤلاء المختصون بان افضل طريقة لاكتساب زبائن جدد هو من خلال العمل على اسعاد الزبائن الموجودين والذين بدورهم سوف يقومون بالدعاية غير المباشرة للشركة في اوساط زبائن جدد وكلنا يعرف بان الرأى العام الشعبي يلعب دوراً كبيراً في تفضيل بعض السلع والخدمات عن الاخرى وذلك من منطلق «اسأل مجرب ولا تسأل طبيب» والشعب السوداني لديه الكثير من المنتجات والسلع والتي يفضلها ولايقبل التخلي عنها. وهنالك امثلة كثيرة لسوء التقدير لدي الكثير من البائعين فهؤلاء ينصب كل اهتمامهم في البيع فقط وتحصيل النقود ولايكلفون انفسهم مشقة انفاق الزمن مع الزبون في تعريفه بالمنتج وفوائد استمرار التعامل مع الشركة وبالتالي فهم ينسون الزبون مباشرة بعد البيع. وذلك ببساطة لانهم لايقدرون قيمة هذا الزبون والاكثر من ذلك انهم ينفقون من الايرادات باكثر من 7 الى 10 مرات على اعلانات ودعايات بقصد اكتساب زبائن جدد ولا ينفقون النذر اليسير من هذه المبالغ علي الزبائن الموجودين اصلاً!!
وفي عالم اليوم المزدحم بالشركات والمؤسسات المنافسة فيجب اعطاء اهمية متوازنة بين الزبائن الموجودين والزبائن المتوقعين وهذا يعطي ثماره اكثر في الاسواق الكبيرة نسبياً حيث تتعدد الشركات والمنتجات . فالزبون الذي يخرج من الشركة وهو راض لهو امر في غاية الاهمية ويجب على الشركات عمل كل اللازم لجعل الزبون سعيداً ومقتنعاً بما تحصل عليه من منتج أ وخدمة ..على المؤسسات أو الشركات علم كل اللازم لجعل الزبون سعيداً ومقتنعاً بما تحصل عليه من منتج أو خدمة وتلي تلك الخطوة مباشرة اقامة علاقات مع ذلك الزبون. مما يجعله في حالة التزام ادبي مع هذه الشركة.
وقبل الدخول في برنامج CRM لابد من حدوث تغيير في انماط التفكير واسلوب التنفيذ لكل العاملين ومن قمة الهرم الى اسفل الهضبة أو كما نقول من المدير الى الخفير وكخطوة اولى نحو تنفيذ CRM لابد اولاً من انشاء قاعدة بيانات تسويقية MARKETINGDATA BASE عن الزبائن تحتوي على عناوينهم البريدية وارقام التلفونات والفاكس. والبريد الالكتروني واماكن اقامتهم ويجب ان تكون هذه المعلومات مواكبة وذلك بتجديدها كل فترة.
وكذلك من اهم المعلومات الواجب توفرها هي عن نوع الزبون وماذا يحب وماذا يكره وعن عاداته الشرائية PURCHASING HABITS وبالحصول على بيانات تكون قد قطعت نصف الشوط في تطبيق ال CRM.
يقول الخبراء بان التسويق الناجح يعتمد على اختلاف الناس لاتشابههم وبالتالي فان رسالة اية مؤسسة يجب ان تضع ذلك في الحسبان. وتستثمر هذا الاختلاف بالعمل على اغراء الزبون بالعودة مرة اخرى . وفي ظل التغيرات السريعة في الاسواق يجب التأكد ليس فقط من ان الزبون قد تمت خدمته فقط بل ارضائه SATISFACTION ومعاملته بمنتهى اللطف والكياسة وتقديم بعض الهدايا له وجعله يشعر بانه مهم ومميز.
ان العهد الذي كانت فيه فكرة ان نعطي الزبون ما نعتقد انه الافضل له قد انتهى وولى.
وفي عالم اليوم ولكي تظل داخل المنافسة يجب عليك التأكد من ماذا يريد الزبون ولذلك يجب تطوير استراتيجية الاتصال بالزبون COMMUNICATION STRATEGY ومن خلال هذه الاستراتيجية اسأل الزبون عن احتياجاته. وتمنياته واطلب منه اذا امكن الدخول في تصميم المنتج ويجب ان يشعر هذا الزبون بان لرأيه اهمية قصوى ولذلك وجب على الشركة نشر البيانات والاستبيانات على الزبائن والاهتمام بها وحفظ محتوياتها. وهنالك شيء آخر في غاية الاهمية الا وهو العامل البشري يجب على الشركة تشجيع منسوبيها على خلق صلات طيبة مع الزبائن وتحفيزهم في حالة خلق المبادرات الفردية للعمل والتي تقوى الصلات وتمتنها بين الشركة والزبائن.
واخيراً فان CRM تعمل على استقطاب زبائن جدد من خلال التركيز على التفاني في خدمة الزبائن الموجدين.
ونختم مقالنا هذه بمقولة لايكل عن ترديدها خبراء التسويق :
بدون تسويق.... لامبيعات
وبدون مبيعات.... لا ايرادات
وبدون ايرادات .... لامنتجات
وبدون منتجات....لاتسويق
كيف تصبح مليونيرًا في أربعة شهور
كيف تصبح مليونيرًا في أربعة شهور
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أنهى أليكس تيو (21 عاماً) دراسته الثانوية، وبدأ الاستعداد للمرحلة الجامعية، وكونه شاباً إنجليزياً يعيش في العاصمة لندن حيث التعليم الجامعي باهظ التكاليف ومستهلك للثروات الصغيرة، مما دفعه لهذه الفكرة (وقتها كانت المجنونة، وأما بعد نجاحها فهي العبقرية)
لكي تعينه على تكاليف الدراسة الجامعية، والتي تتلخص في إنشاء موقع به صفحة واحدة يضع عليها مليون نقطة/بكسل مع عرضه كل نقطة منها للبيع مقابل دولار واحد فقط، ولأن نقطة واحدة لن تكون مرئية بما يكفي، فأقل مساحة يمكن شرائها هي مستطيل صغير من 10 نقاط ضرب 10 نقاط (بإجمالي 100 نقطة أي ما يساوي مئة دولار) وأما الدافع وراء شراء الإعلانات في موقع أليكس هو لمساعدته على الذهاب للجامعة!
سياسة أليكس التسويقية تمحورت حول مراسلة جميع أصدقائه، طالباً منهم مساعدته بنقل خبر إنشائه لهذا الموقع لكل من يعرفون وحثهم على الشراء على سبيل المساعدة، وبعدما تدور العجلة وتبدأ بعض الإعلانات في الظهور، يخبر الصحافة من أجل بعض الدعاية لموقعه. في يوم الجمعة 26 أغسطس 2005 كان كل شيء معداً وبدأ أليكس العمل. أول ثلاثة أيام تمكن أليكس من بيع 400 بكسل (بما يعادل 400 دولار). مبلغ ليس صغيراً في مقابل مجهود الشاب الإنجليزي البسيط. بعد يومين تم بيع 100 بكسل، وبعدها بيوم تم بيع 400 أخرى، وبعدها بيومين باع 200 ثم بدأ البيع في التوقف، لكن وسائل الإعلام المحلية كانت قد التقطت الخبر وبدأت تتناقله فيما بينها، ما أدى إلى بيع 2500 بكسل في يوم واحد (8 سبتمبر 2005) تلتها 1900 بكسل مباعة، وهكذا.
خلال أسبوعين كان أليكس قد حقق قرابة عشرة آلاف دولار من المبيعات، أو 1% مما كان يخطط له، وخلال ثلاثة أسابيع كان قد أمن من المال ما يكفيه لقضاء ثلاث سنوات في جامعته، شاملة الإقامة والمعيشة (قرابة 37 ألف دولار). قبل ذهاب أليكس للجامعة فعلاً كان قد باع قرابة 110 ألف بكسل، وبدأ يعاني من كثرة المقابلات الصحفية وكثرة الطلبات على شراء المزيد من النقاط، مما جعله يسهر الليالي الطوال لتنفيذ طلبات العملاء والرد على استفساراتهم. في الوقت ذاته بدأ ترتيب موقعه العالمي ينطلق بسرعة الصاروخ إلى قمة الترتيب.
بعد مرور 38 يوماً على إطلاق فكرته العبقرية، كان أليكس قد جمع ربع مليون دولار، على أن أليكس كان قد أطلق فكرة جديدة تماماً انتشرت كما النار في الهشيم، وبدأت مئات المواقع تقلد فكرته خلال شهر واحد، ولا عجب في ذلك فشبكات التلفزة كانت قد بدأت تطلب عقد مقابلات معه، وبدأت جميع الصحافة الأوروبية وبعدها الأمريكية تبرز موقعه وتتحدث عن فكرته، على أن أليكس اعتبر في ذلك إطراء له، بل وأعجبه الإضافات التي جاء بها المقلدون الآخرون.
شركة معامل DSL وضعت إعلاناً في موقع المليون عند أليكس، فتضاعف عدد زوار موقعها 20 مرة في اليوم التالي، هذه الزيادة جاءت جميعها من عنده، بل إن مبيعات جميع المواقع التي لها روابط على الصفحة الأولى في موقع معامل DSL قد حققت زيادة قدرها 50% في المبيعات خلال أسبوع واحد من وضع الإعلان. هذا الأمر تحقق بنسب متفاوتة مع بقية المعلنين عند أليكس، والرأي الذي قد يفسر ذلك الرواج هو أن زوار موقع أليكس ما هم إلا شريحة من العملاء الذين لم يهتم لأمرهم مُعلن من قبل، وبالتالي حققت الدعاية لهم أفضل النتائج.
بعد مرور أربعة أشهر كان أليكس قد جمع 900 ألف دولار، وعند بداية العام الميلادي الجديد، كان زوار موقع المليونير الشاب تخطوا مليون زائر فريد يومياً، وبلغ ترتيبه العالمي بين المواقع 127 وتبقى له ألف بكسل فقط، فما كان منه إلا أن عرضها للبيع بالمزاد في موقع EBay الإنجليزي لمدة عشرة أيام، ورغم أن هذه الألف بكسل كان سعرها المفترض ألف دولار، لكن المزايدات خلال يومين فقط وصلت بسعرها إلى 23 ألف دولار تقريباً، وانتهى المزاد عند سعر 38 ألف دولار، معلناً بذلك انضمام أليكس إلى نادي المليونيرات والمشاهير. الطريف في الأمر أن أليكس كان له أيضاً أعداء من المخترقين، والذين صمم أحدهم فيروساً عمد إلى توجيه سيل رهيب من طلبات الزيارة إلى موقعه حتى جعله يقع تحت الضغط الرهيب ويتوقف عن العمل، لكن أليكس شمر عن ساعديه وعمل بجهد حتى تخطى هذه الهجمات وعاد موقعه للعمل.
الآن جاء وقت التحليل والخروج بالفوائد من هذه القصة:
شبكة إنترنت لا زالت منجم ذهب لم يستغل بالكامل بعد، ولا زالت هناك فرص مدفونة تنتظر من يستخرجها.
ليست هذه أول فكرة تخطر على بال أليكس، بل كان له مشاريع عديدة قبلها لم تنجح مثل هذه الأخيرة.
قدم أليكس أسباباً وجيهة مقنعة للإعلان عنده وللدعاية له، فهو كان يريد هذه النقود للذهاب إلى الجامعة من أجل الدراسة.
التزم أليكس بالطريق الذي رسمه لنفسه، فهو رفض إنشاء صفحة ثانية مماثلة، والتزم بدراسته الجامعية.
التزم أليكس بعدم بعثرة المال يمنة ويسرة، بل كان أول ما اشتراه من المال الذي جمعه جورب ثم اتبعه بكاميرا رقمية لاستعمالها في التقاط صور يستخدمها في مدونته.
ظهور أليكس في المقابلات الصحفية والتليفزيونية بطريقة تلقائية جمع حوله المزيد من المعجبين والمشترين.
والآن، هل ظهرت مواقع شبيهة عربية؟ بالطبع ولعل أشهرها موقع المليون درهم والذي قرأت عنه بمحض الصدفة، ورغم مرور شهر على تدشينه فلا أراه جمع سوى بعض الإعلانات التي أظنها مجانية، وألخص فيما يلي بعض أسباب هذه البداية البطيئة في رأي الخاص
الموقع مجهول تماماً لم يسمع عنه أحد، فهو فكرة منسوخة وربما ظن أصحابها (كما الكثيرون) أنها ستنجح وحدها، ولذا لم يهتموا بالدعاية لموقعهم كما يجب.
الموقع متجمد قليل التجديد، وبه صفحات لم تنته بعد.
الموقع صورة طبق الأصل من موقع أليكس، بدون تجديد أو ابتكار وهذا خطأ تسويقي كبير.
الموقع يعد بتقديم نصف العوائد في أوجه الخير، ويعد باستمرار الموقع لمدة سنة على الأقل، وأسلوب اللغة المستخدم في صفحاته يدل على قلة الثقة في نجاح الفكرة، كما لا تجد آليات توضح كيفية قياس الربح، وما هي أوجه الخير، وما هي تكاليف إدارة الموقع وطريقة توزيع الأرباح، وغير ذلك.
الموقع لا يعطينا معلومات كافية عن الشركة المؤسسة للموقع وسابقة أعمالها، وهل أصحابها من الذين لا هم لهم سوى المكسب السريع.
بالطبع يجب ألا ننسى أيضاً أن الكثير من الأفكار التي نجحت في الغرب لم تنجح عند تطبيقها في عالمنا العربي، لكن هذا الموضوع يحتاج لمقالة أخرى.
وفي النهاية تبقى الأماني ممكنة التحقيق، وأليكس خير شاهد على ذلك.
________________________________________
أنهى أليكس تيو (21 عاماً) دراسته الثانوية، وبدأ الاستعداد للمرحلة الجامعية، وكونه شاباً إنجليزياً يعيش في العاصمة لندن حيث التعليم الجامعي باهظ التكاليف ومستهلك للثروات الصغيرة، مما دفعه لهذه الفكرة (وقتها كانت المجنونة، وأما بعد نجاحها فهي العبقرية)
لكي تعينه على تكاليف الدراسة الجامعية، والتي تتلخص في إنشاء موقع به صفحة واحدة يضع عليها مليون نقطة/بكسل مع عرضه كل نقطة منها للبيع مقابل دولار واحد فقط، ولأن نقطة واحدة لن تكون مرئية بما يكفي، فأقل مساحة يمكن شرائها هي مستطيل صغير من 10 نقاط ضرب 10 نقاط (بإجمالي 100 نقطة أي ما يساوي مئة دولار) وأما الدافع وراء شراء الإعلانات في موقع أليكس هو لمساعدته على الذهاب للجامعة!
سياسة أليكس التسويقية تمحورت حول مراسلة جميع أصدقائه، طالباً منهم مساعدته بنقل خبر إنشائه لهذا الموقع لكل من يعرفون وحثهم على الشراء على سبيل المساعدة، وبعدما تدور العجلة وتبدأ بعض الإعلانات في الظهور، يخبر الصحافة من أجل بعض الدعاية لموقعه. في يوم الجمعة 26 أغسطس 2005 كان كل شيء معداً وبدأ أليكس العمل. أول ثلاثة أيام تمكن أليكس من بيع 400 بكسل (بما يعادل 400 دولار). مبلغ ليس صغيراً في مقابل مجهود الشاب الإنجليزي البسيط. بعد يومين تم بيع 100 بكسل، وبعدها بيوم تم بيع 400 أخرى، وبعدها بيومين باع 200 ثم بدأ البيع في التوقف، لكن وسائل الإعلام المحلية كانت قد التقطت الخبر وبدأت تتناقله فيما بينها، ما أدى إلى بيع 2500 بكسل في يوم واحد (8 سبتمبر 2005) تلتها 1900 بكسل مباعة، وهكذا.
خلال أسبوعين كان أليكس قد حقق قرابة عشرة آلاف دولار من المبيعات، أو 1% مما كان يخطط له، وخلال ثلاثة أسابيع كان قد أمن من المال ما يكفيه لقضاء ثلاث سنوات في جامعته، شاملة الإقامة والمعيشة (قرابة 37 ألف دولار). قبل ذهاب أليكس للجامعة فعلاً كان قد باع قرابة 110 ألف بكسل، وبدأ يعاني من كثرة المقابلات الصحفية وكثرة الطلبات على شراء المزيد من النقاط، مما جعله يسهر الليالي الطوال لتنفيذ طلبات العملاء والرد على استفساراتهم. في الوقت ذاته بدأ ترتيب موقعه العالمي ينطلق بسرعة الصاروخ إلى قمة الترتيب.
بعد مرور 38 يوماً على إطلاق فكرته العبقرية، كان أليكس قد جمع ربع مليون دولار، على أن أليكس كان قد أطلق فكرة جديدة تماماً انتشرت كما النار في الهشيم، وبدأت مئات المواقع تقلد فكرته خلال شهر واحد، ولا عجب في ذلك فشبكات التلفزة كانت قد بدأت تطلب عقد مقابلات معه، وبدأت جميع الصحافة الأوروبية وبعدها الأمريكية تبرز موقعه وتتحدث عن فكرته، على أن أليكس اعتبر في ذلك إطراء له، بل وأعجبه الإضافات التي جاء بها المقلدون الآخرون.
شركة معامل DSL وضعت إعلاناً في موقع المليون عند أليكس، فتضاعف عدد زوار موقعها 20 مرة في اليوم التالي، هذه الزيادة جاءت جميعها من عنده، بل إن مبيعات جميع المواقع التي لها روابط على الصفحة الأولى في موقع معامل DSL قد حققت زيادة قدرها 50% في المبيعات خلال أسبوع واحد من وضع الإعلان. هذا الأمر تحقق بنسب متفاوتة مع بقية المعلنين عند أليكس، والرأي الذي قد يفسر ذلك الرواج هو أن زوار موقع أليكس ما هم إلا شريحة من العملاء الذين لم يهتم لأمرهم مُعلن من قبل، وبالتالي حققت الدعاية لهم أفضل النتائج.
بعد مرور أربعة أشهر كان أليكس قد جمع 900 ألف دولار، وعند بداية العام الميلادي الجديد، كان زوار موقع المليونير الشاب تخطوا مليون زائر فريد يومياً، وبلغ ترتيبه العالمي بين المواقع 127 وتبقى له ألف بكسل فقط، فما كان منه إلا أن عرضها للبيع بالمزاد في موقع EBay الإنجليزي لمدة عشرة أيام، ورغم أن هذه الألف بكسل كان سعرها المفترض ألف دولار، لكن المزايدات خلال يومين فقط وصلت بسعرها إلى 23 ألف دولار تقريباً، وانتهى المزاد عند سعر 38 ألف دولار، معلناً بذلك انضمام أليكس إلى نادي المليونيرات والمشاهير. الطريف في الأمر أن أليكس كان له أيضاً أعداء من المخترقين، والذين صمم أحدهم فيروساً عمد إلى توجيه سيل رهيب من طلبات الزيارة إلى موقعه حتى جعله يقع تحت الضغط الرهيب ويتوقف عن العمل، لكن أليكس شمر عن ساعديه وعمل بجهد حتى تخطى هذه الهجمات وعاد موقعه للعمل.
الآن جاء وقت التحليل والخروج بالفوائد من هذه القصة:
شبكة إنترنت لا زالت منجم ذهب لم يستغل بالكامل بعد، ولا زالت هناك فرص مدفونة تنتظر من يستخرجها.
ليست هذه أول فكرة تخطر على بال أليكس، بل كان له مشاريع عديدة قبلها لم تنجح مثل هذه الأخيرة.
قدم أليكس أسباباً وجيهة مقنعة للإعلان عنده وللدعاية له، فهو كان يريد هذه النقود للذهاب إلى الجامعة من أجل الدراسة.
التزم أليكس بالطريق الذي رسمه لنفسه، فهو رفض إنشاء صفحة ثانية مماثلة، والتزم بدراسته الجامعية.
التزم أليكس بعدم بعثرة المال يمنة ويسرة، بل كان أول ما اشتراه من المال الذي جمعه جورب ثم اتبعه بكاميرا رقمية لاستعمالها في التقاط صور يستخدمها في مدونته.
ظهور أليكس في المقابلات الصحفية والتليفزيونية بطريقة تلقائية جمع حوله المزيد من المعجبين والمشترين.
والآن، هل ظهرت مواقع شبيهة عربية؟ بالطبع ولعل أشهرها موقع المليون درهم والذي قرأت عنه بمحض الصدفة، ورغم مرور شهر على تدشينه فلا أراه جمع سوى بعض الإعلانات التي أظنها مجانية، وألخص فيما يلي بعض أسباب هذه البداية البطيئة في رأي الخاص
الموقع مجهول تماماً لم يسمع عنه أحد، فهو فكرة منسوخة وربما ظن أصحابها (كما الكثيرون) أنها ستنجح وحدها، ولذا لم يهتموا بالدعاية لموقعهم كما يجب.
الموقع متجمد قليل التجديد، وبه صفحات لم تنته بعد.
الموقع صورة طبق الأصل من موقع أليكس، بدون تجديد أو ابتكار وهذا خطأ تسويقي كبير.
الموقع يعد بتقديم نصف العوائد في أوجه الخير، ويعد باستمرار الموقع لمدة سنة على الأقل، وأسلوب اللغة المستخدم في صفحاته يدل على قلة الثقة في نجاح الفكرة، كما لا تجد آليات توضح كيفية قياس الربح، وما هي أوجه الخير، وما هي تكاليف إدارة الموقع وطريقة توزيع الأرباح، وغير ذلك.
الموقع لا يعطينا معلومات كافية عن الشركة المؤسسة للموقع وسابقة أعمالها، وهل أصحابها من الذين لا هم لهم سوى المكسب السريع.
بالطبع يجب ألا ننسى أيضاً أن الكثير من الأفكار التي نجحت في الغرب لم تنجح عند تطبيقها في عالمنا العربي، لكن هذا الموضوع يحتاج لمقالة أخرى.
وفي النهاية تبقى الأماني ممكنة التحقيق، وأليكس خير شاهد على ذلك.
7 Secrets Of Permanent Fat Loss And Fitness
7 Secrets Of Permanent Fat Loss And Fitness
PREFACE
I want to welcome you to my 7 Secrets Of Permanent Fat Loss And Fitness
eBooklet. And let me also congratulate you. Even though it cost you nothing to
download this information, realize that you’ve taken the all important FIRST
STEP in getting the body and health that you desire.
Now, before I get into the actual 7 Secrets, let me tell you a little bit about why
you should pay close attention to what I say when it comes to fat loss and fitness.
You may already know that I spent over a decade of my life experimenting and
testing out nearly every fat loss and fitness method or product I could get his
hands on. You see, I was on a mission to find the quickest and easiest way to
achieve ultimate health and fitness.
I had struggled with my weight for most of my life, and by the time I hit 30…the
bottom fell out. I was fatter than ever, had little energy for anything beyond my
job, and my self confidence was at an all time low. It’s not that I hadn’t tried my
hardest to lose the fat and boost my energy, it was just I was so busy with my
work and my family (my wife and I had just had our first child, our daughter
Sarah).
Some of the mainstream fat loss methods and diets I tried worked for a little
while, but I just didn’t have the time they required…or I wasn’t ready to
continually starve myself or deal with the crazy carb restrictions for too long.
I knew that if I was going to succeed in my own fitness goals, the method would
have to be simple to follow and require very little of my time (It shouldn’t be that
difficult, right?). I also found out quickly, as you may have, that spending
countless hours on the treadmill, trying to stick with an unusual fad diet plan, or
using the latest exercise gimmick just doesn’t work like you think it should…if
7 Secrets Of Permanent Fat Loss And Fitness
you can even stand it for more than a few weeks.
I’ve spent over twenty three thousand dollars of my own money learning what
works, what doesn’t work, and most importantly…what works while being simple
to follow and with the least amount of time commitment. It is these specific
secrets and techniques that helped me shed over 42 pounds of unwanted fat and
drop 10 inches off my waist, all while building lean and sexy muscle, strength,
and cardiovascular health (yeah, it sounds incredible, I know…but facts are
facts!). And it is this information that led me to creating these 7 Secrets Of
Permanent Fat Loss And Fitness for you.
Look, I understand how difficult it can be to take the first step toward realizing
your goals, whether it is in your work, your finances, your family, or your health.
In reality most people don’t even get this far, so the fact that you took this initial
step by getting your copy of this eBooklet already separates you from thousands
of other people out there, virtually lost in a sea of confusion (that’s not your fault
by the way).
So here’s to you…you’re about to learn about some amazing techniques, that if
you let them, can change your fitness level and literally transform your life.
But you know, I didn’t plan on spending all the past 10 plus years of my valuable
time testing fitness theories and products…I thought it was going to be relatively
easy to find the answers I wanted.
Wow, little did I know that sifting through all of the hogwash and traditional
fitness material to find the techniques that actually work with efficiency was
almost maddening! There were times when I was frustrated, confused, and
downright mad at myself for being duped into trying some of this stuff.
7 Secrets Of Permanent Fat Loss And Fitness
But in the end, it was all worth it for me because I was able to discover a group of
techniques and secrets that I use to stay in top condition…and all while satisfying
my minimal time requirements.
And once my friends and family got a look at the new me, they all wanted to know
just what the heck I had done. So I’ve put these secrets to work for my family,
friends, and now readers just like YOU, so that you too can benefit from this
incredible information.
But I’ve got to tell you, I’m a little jealous. What my students and readers benefit
from now from just a click or two of the mouse, I had to spend over a decade to
get!
Besides the various specific techniques that have helped me and thousands of
others get in and stay in the best shape of their lives, I also discovered some
qualities that you must possess if you expect to succeed with your health and
fitness goals. I analyzed dozens of successful people and noticed that most all
had similar special qualities, or secrets, that allowed them to break past the
barriers that usually stifle most others.
I’m talking about the fact that winners in life (no matter what the discipline)
carry with them certain habits and behaviors that simply foster success. when
you combine these with the actual fat loss techniques I’m going to share with you,
getting in the best shape of your life quick isn’t only a possibility, it’s a near
certainty!
EXERCISE AND DIETS TODAY: A SAD STATE OF AFFAIRS!
Now, we’re just about to get into the first secret, but let me talk for a minute
about why I believe so strongly that the methods I recommend are among the
best choices compared to the other various methods out there today:
7 Secrets Of Permanent Fat Loss And Fitness
• Popular and mainstream methods of losing fat call for going on a strange
fad or crash type diet. Well, these diets can work in the short term, but
FAIL EVERY TIME because they are based in a short term mindset and
are too restrictive. They’re unrealistic and your body knows it. While they
may cause weight loss initially, a good deal of this weight loss is water
weight and metabolically active muscle tissue.
If you lose muscle tissue you’re making it harder to lose fat because you’re
lowering the amount of calories it takes to sustain your body weight. I
don’t have to tell you that once you go off these diets you’ll end up fatter
and more de-motivated than ever! That is not healthy.
• Popular and mainstream methods also call for the heavy reliance on
aerobic exercise as the primary and often only method of exercise for fat
burning. Aerobic exercise must be performed too long and too frequently
for most people with a life, and let’s face it, most aerobic machines end up
as coat hangers, because for most people spending 2-4 hours or more a
week doing aerobics is flat out boring.
Heavy reliance on aerobic exercise can also bring about a host of other
issues, including muscle loss, and overuse injuries and muscle imbalances.
What’s worse, long duration aerobic exercise can actually reduce the
capacity of your heart and lungs to perform work…which can be terrible
for long term health, increasing your risk for heart attack.
Now, I’m not saying you should sit on your couch all day to avoid
cardiovascular exercise. What I am saying is that there is a much more
efficient way of literally transforming your body than spending hours a
week running to nowhere (and it only takes 15-26 mintues, 2-3 times per
7 Secrets Of Permanent Fat Loss And Fitness
week!).
THE BOTTOM LINE IS if you focus on making a solid lifestyle change with
techniques that you can realistically implement and follow for the rest of your
life, the problems with the typically recommended methods described above will
be eliminated entirely.
So considering all that, let’s take a look at a hypothetical example of two people
and their fat loss and fitness options. Let’s say both people are about 30 years old
and want to lose about 20 pounds of fat. They also want to add improve their
physical appearance and their overall level of fitness, getting stronger and gaining
endurance so that they increase their energy in everyday physical activity. They
also have an eye on health and want to reduce their risk factors for heart disease,
cancers, and other far too common diseases.
PERSON A: DAVE
Let’s say person A (we’ll call him Dave) follows the typically recommended diet
and exercise methods available today. Dave goes on a variety of diets
periodically, because each time he loses weight on one, it starts to come back
once he goes off of the diet, so he hops onto the next one that floats his boat. He
also start exercising performing 30 minutes of moderately paced aerobic or
cardio sessions three times per week to burn calories and fat. After a few weeks,
he doesn’t see the progress he’d like to, so Dave bumps it up to 45 minutes, 4
times per week. Still, though, progress is not satisfactory, and he might start to
notice some aches and pains in his knees, hips, or ankles.
Dave then starts to think it might be his diet that isn’t working (after all he’s
“putting in the work” in the gym), so he eats even less food or cuts his carbs out
almost entirely. Meanwhile, depriving himself of various essential foods has left
7 Secrets Of Permanent Fat Loss And Fitness
Dave on the edge of a mental breakdown and a major pig out (I’ve been there
before too!).
A few more weeks pass and Dave is growing increasingly de-motivated as he is
getting very little results for all of the effort he’s putting forth. By now he’s
probably lost a few pounds but doesn’t look much different in the mirror. So he
decides to add in some resistance training, because he read it is good to have
more muscle mass on your body for fat loss and other health benefits. So now
he’s in the gym 5 or 6 days a week, for up to 2 hours per session!
Dave’s close friends and family wonder where he is all of the time. At this point
he may be having trouble sleeping at night from being overworked, may end up
getting a cold or flu from too much stress imposed on his body from the exercise
frequency and lack of results, and all but give up on his weight loss and fitness
goals for a while.
But you know the craziest part? The worst part of this story? Dave will probably
return to some form of the above recommendations in a few months, when the
next fad diet, miracle weight loss pill, or exercise gimmick strikes his fancy. So at
the end of this period, he will probably have made a little fat loss progress if any,
and little or no muscle or strength gain.
Now what’s really unfortunate is that Dave’s story happens time after time after
time with, dare I say, 99% of people trying to lose fat around the globe. Let’s take
a look at what person B is doing instead:
PERSON B: JULIE
Now let’s assume person B (we’ll call her Julie) chooses another path, the road
less traveled, that most people are completely oblivious to (like I was a few years
back). Julie starts out the right way with her diet adjustments and makes
7 Secrets Of Permanent Fat Loss And Fitness
sensible choices and understands that starving herself or limiting certain
wholesome foods like complex carbohydrates is not the long term answer.
She focuses on foods that are rich in nutrients, and drinks plenty of water
throughout the day. She’s naturally satisfied when she eats, and she’s not holding
back an urge to shove the next fat laden sugar loaded thing she sees down her
throat. As a result she’ll most likely start seeing fat come off relatively quickly
and it will have seemed fairly easy, almost natural.
Julie also uses resistance exercise properly two or three times each week, for 15 to
25 minute sessions. She’s in and out of the gym, quickly, getting her workout
done and back home to allow her life to continue on her terms. She’s rapidly
increasing her strength, endurance, and adding shapely and sexy lean muscle to
her body. She starts to take notice of the differences in the mirror in just a few
weeks, and so do her friends, which spurs her on to even further progress. She
tracks her improvements from workout to workout, which is very self-motivating.
After a few more weeks, her friends really take notice and ask Julie what her big
secret is and when she starts to reveal some of her strategies, their friends laugh
it off…”Twice a week in the gym, that’s it?”, “You’re eating carbs too? Oh, I can’ t
do that, it wouldn’t work for me…” they might say.
Meanwhile her body continues to evolve into a fat burning machine and she’s
able to maintain permanent fat loss and fitness for the rest of her healthy life,
while severely reducing their risks for disease, and all with little time
commitment.
Now, that’s just a hypothetical example, but it is entirely possible if you use the
right approach along with the techniques I’m going to share with you. If you take
the steps to change your lifestyle correctly, you have the potential to literally
change not only your body fat percentage, but all aspects of your life.
7 Secrets Of Permanent Fat Loss And Fitness
When you are truly happy with what you see in the mirror every morning you feel
empowered to conquer anything. Charles Atlas, one of the pioneers of health and
fitness from the 1950’s, once said that he didn’t care if everyone in the room was
smarter than he was, because he knew that he could KICK EVERY ONE OF
THEIR BUTTS!
I love this statement, because it speaks to the truth that when you are confident
about your body, you feel incredibly strong and powerful in everything else you
do.
Any investment you make today to improve your knowledge on how to take the
steps like Julie did in our example can truly make the difference in your long
term fat loss, health and fitness. It can be like flipping on a light switch in a pitch
black room…it can be that drastic, as it was for me and thousands of people who
have learned the material you’re about to.
A LEAN, STRONG AND SEXY BODY AWAITS…
Now that you have this eBooklet, you’ll be able to start reaping these rewards too.
What kind of benefits am I specifically talking about?
• No longer will you have to be a slave to the gym, spending countless
monotonous hours each week on a treadmill, elliptical machine, or
something similar.
• No longer will you have to rush to be on time for an aerobics class. No
longer will you have to be in the gym for 4, 5, or 6 days per week,
performing various different forms of exercise to get all of the benefits you
seek.
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• No longer will you have to follow some wacky fad or crash diet plan calling
for the elimination or severe reduction of carbs or something similar.
• No longer will you have to maniacally watch your diet every second of the
day, wondering if that cookie you had will require another 45 minute
aerobic session.
• No longer will you have to feel bad about yourself for not being able to live
up to all of these popular recommendations and more.
• And most importantly, no longer will you be a slave to the multi-billion
dollar fitness industry that is keeping you from reaching your goals.
Imagine having the confidence in knowing that the little time and effort you’re
spending each week is creating a healthy environment inside your body that is
simultaneously burning fat and building muscle, strength, and endurance 24
hours a day, seven days a week.
Imagine knowing that you must eat carbohydrates every day as a major part of
your food intake, and not having to worry about it all going to your belly, hips, or
thighs.
Imagine knowing that you’re greatly reducing your risk of disease and other
physical and health problems as you age, and looking and feeling years younger
than you actually are.
Imagine impressing almost everyone you know with your new body and self
confidence, how that will transfer over to more success in all other aspects of your
life, and how everyone will want to know your secrets.
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And imagine having the extra time to enjoy your hobbies and interests, and what
really matters in life…your family and closest friends. Now stop imagining,
because this really is all within your grasp…and it all starts with the principles I
reveal in this manuscript. So get excited…the best is within you!
SECRET #1
CREATE A LIFESTYLE CHANGE WITH SYSTEMS
The 1st secret to permanent fat loss and fitness is: create a lifestyle change with
systems. Now, what am I talking about here…well, for starters, if you’re not
thinking in terms of a lifestyle change, you’re in trouble. If you’re idea of fitness
is going on a diet for a little while and taking a few aerobics classes, you’re not
going to succeed. Period. If you want to live your life in your own lean, healthy,
and strong body, you need to take the steps necessary to literally change your
lifestyle.
Now, a lot of people have heard this before, but it’s not the fact that you have to
make it a lifestyle that’s the secret…the secret part of it is how to do this
effectively. And that starts with something most people completely miss:
identifying what your lifestyle is today.
The first step is to think about your eating and exercise habits as they are now
and WRITE THEM DOWN on a piece of paper. What do you eat on a typical day
and throughout the week? How much are you eating? How often are you
working out? What kind of workouts are you doing?
You also need to examine your stress level and what are primary forces behind
your stress. You also should take a look at your rest and sleep schedule. And
lastly take a look at your mindset and your thoughts on how you see yourself and
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your lifestyle. These questions and topics will give you a snapshot of your current
lifestyle…all on 1 sheet of paper for you to see and review.
After spending a few minutes jotting this data down and reviewing it once or
twice, you can probably start to see just how big this whole fat loss and fitness
thing really is, and why making a small temporary change here or there (as most
diets or exercise plans give you) might win a battle or two, but not the WAR
you’re fighting.
There are just too many variables to try and control by using the bandage
approach. And what I mean by that is, most people try to fix their health and
fitness problem like someone would fix a cut or scrape with a band-aid. Your
health and fitness is not a simple cut or a scrape, and it needs more than a
temporary fix. So a lifestyle change is what is needed for a long term solution to
fat loss and fitness. That is essential.
Now, once you’ve established a snapshot of your current lifestyle, you need to
move on to the second step…changing your lifestyle through systems. Here’s
what I mean by that:
Ask any successful business person what is at the heart of his or her success and
most of them will mention a system of some type. If you have a proven and
successful system, you will be successful at whatever you’re trying to accomplish.
If you don’t, you’ll be lost. I spent years of my own life searching the fitness
wasteland for methods that I could use to burn fat, build muscle, and get healthy
with little time commitment. At some point I realized that I was creating my own
system for fitness success.
Once I realized that, I was able to recommend this same system to my friends and
family members interested in lifelong health and fitness. And guess what, it
worked for those who applied. It was a proven and successful system. All I did
was apply it to another person. Just like in business, if you have a successful and
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proven system, you can essentially apply the system over and over again to create
new businesses. They’re all based on the same successful and proven model or
system.
Again, without a system, you may get to find what you’re looking for, but it could
take years or more, and a lot of frustration to be sure…I’m sure if you think back
to a time in your life when you were investigating a particular topic or discipline,
you’ll realize you spent a lot of time and effort in doing so.
If you had a system on how to find those answers, it would have been a lot easier
and more successful. You would have made far fewer errors and saved yourself a
load of time.
As I said earlier, I didn’t have a system early on in my fat loss struggles, and as a
result I was trying to plug the holes in my lifestyle with diets, miracle pills, and
exercise gizmos.
So analyze your current lifestyle (be brutally honest), decide what needs to
change and then get to work on getting a proven and successful system that will
create a new lifestyle for you. ..one that you can lead for the rest of your lean and
healthy life.
SECRET #2
EXERCISE LESS, BUT WITH MORE INTENSITY
The 2nd secret to permanent fat loss and fitness is: Exercise less, but with more
intensity. Now, not many people have probably told you to exercise less, right?
Well, what I’m getting at here is that most people are exercising far too much, but
with not enough intensity.
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You see, while some of the top minds in fitness are starting to realize that
intensity is the fastest ticket to fat loss and lifelong health and fitness, most are
still recommending long, boring cardio workouts as the primary form of exercise
for burning fat. And this is really sad because while this type of exercise certainly
can burn fat, it is far from the most effective of methods available.
There are a few reasons for this, but mainly it has to do with the fact that this type
of exercise primarily burns fat while you’re exercising…while this may sound
good at first, it’s actually bad news. This can cause your body to start saving a
reserve amount of fat to have available for your next long cardio session. You see,
when you exercise like this exclusively, your body wants to hold on to your fat just
so it can be burned during the next time you exercise. So if you want to burn
more fat, you’ll have to do more and more of it.
Even if this type of exercise worked really well, anyone who has experienced week
after week of hour long cardio sessions done 4 or more times per week knows that
this is far from exciting or enjoyable.
Yeah, there are exercise addicts out there who like spending their whole week in
the gym, but I know most do not. The fact of the matter is that there are more
rewarding things in life like spending time with our families, so my goal has
always been to find the most efficient route to health and fitness.
So, the way we get the results we want is by increasing our intensity. Intensity is
the name of the game in productive results-producing exercise. It’s just the way
the body responds to a stimulus. The greater the stimulus, the greater the
response from the body, provided you give it time to rest and recover.
The basic principle here is, you can work hard, or you can work long, but you
can’t do both effectively. If you’re working hard enough, you literally won’t be
able to work very long or often…you’ll be challenging your body to improve, and
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you’ll need to extra rest to extract maximum benefit from your exercise. It is a
simple concept but the #1 reason why people’s exercise programs fail them.
They are giving their body NO REASON to change or improve when attempting
something they’re already capable of.
And when you are working with sufficient intensity, your body switches to
primarily burning calories from the carbohydrates in your muscles instead of
body fat. And after your intensity based workout is over, you body then begins to
burn existing body fat and calories to fuel the growth and repair processes that
occurs (which is a massive combination of complex chemical reactions). The best
part is, you body can continue to burn body fat like this for up to 48 hours after
this workout is over! Now you’re working smart instead of long.
Now if we simply applied this intensity principle to aerobic workouts, we
instantly make our exercise more effective. But even when doing this, I still
found the results not to be up to my expectations. Why?
Because I also had to engage in resistance training or weight training on top of
this to build fat burning muscle mass and develop a stronger body. Having to
perform two different forms of exercise each week still kept me in the gym for at
least an hour 4 or more times per week. Better, but I wanted it to be even easier
and less time consuming.
Now, you may already know that adding lean muscle mass to your body is one of
the big secrets to burning fat all day long, even when you’re not working out. The
reasons for this are two-fold:
First, a pound of lean muscle requires about 40-50 calories per day to keep alive,
and when you add several pounds of muscle, you can create a calorie deficit in
your body which melts off even more fat. On top of that, the growth and repair
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process mentioned above that occurs after intense strength training can burn
huge amounts of calories and body fat for up to two days later.
And the health benefits are tremendous…properly applied resistance training can
increase your heart and lung’s capacity for work, with helps reduce risk of
cardiovascular disease.
A BIG DISCOVERY IN FASTER FAT LOSS
The big secret I’ve found is that combining high intensity cardio with high
intensity strength training into one workout is the absolute fastest way to burning
fat, building muscle, strength and endurance…all at the same time. It awakens
and unlocks the fat burning furnace inside of your body 24 hours a day, 7 days a
week.
It must be performed correctly however, not like you see the typical person using
weight training…but when performed correctly as I teach readers of my Fat
Burning Furnace eBook, this type of exercise will outperform anything else I’ve
seen, and will only take an average of 20 minutes per session, and only needs to
be performed twice or three times per week.
Perhaps the best part is, as you progress, you’ll have to perform even less
exercise…that’s right, even less exercise (this is an amazing but true fact of how
the body’s ability to tolerate intense exercise actually decrease the stronger and
leaner you get.)
To experience the benefits for yourself, let’s take the Squat exercise as an
example. The Squat is one of the top 2 exercises for burning fat and building a
strong and shapely body. But sadly most people spend too much time with the
exercise but not nearly enough intensity. Here’s how to change that:
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Instead of performing a set or two of warm ups followed by 3-5 “work sets” as
most people would do, try this. Cut the amount of weight you use in half. SLOW
the movement down to about 5-10 seconds per repetition (concentrate on a slow
lifting, pausing at the top, and a slower lowering of the weight), right from the
very first one. Keep doing this until you cannot complete another repetition in at
this speed despite your greatest, and I mean greatest effort.
Now, 99% of people working out today have never experienced what you will
experience after performing only 1 set of the Squat exercise in this fashion. If you
did this right, your heart will be racing…your lungs gasping for air…your thighs,
butt, hips, and calves will feel like jello. And it probably took you only about 60
seconds to stimulate your body this way.
You can even try this without any equipment and just do a bodyweight Squat.
You’ll want to slow this down even further, depending on your strength level in
the movement, but you’ll still feel the amazing difference.
This is a window into the kind of exercise that I and my students have been using
to simultaneously burn stubborn body fat, build strong sexy muscle, strength,
and endurance, all in just minutes per week. And it can keep the fat off
permanently. Compared to what’s typically recommended these days, it’s almost
magical.
SECRET #3
FOCUS ON THE RIGHT FOODS, NUTRIENT RICH
The 3rd secret to permanent fat loss and fitness is: focus on the right foods,
nutrient rich. We’ve all seen the fad diet books and plans out there that promise
all sorts of fabulous weight loss with very little effort. What we typically find out
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though, after going on one of these diets, is that they’re unusual. They require
you follow a very unusual way of eating compared to what common sense and
Mother Nature would tell you.
We also find out that once we go off of these diets we gain the weight back faster
than we lost it, and usually add a few more pounds on top of it (often due to loss
of muscle mass in the process). This is obviously not the way to go, yet so many
people are still duped into following these wacky diets…again and again and
again.
The big secret I’ve found in eating is that instead of focusing on what you can’t eat
or what you shouldn’t eat, we should be concentrating on the types of foods that
create an ideal environment for satisfying hunger. This is true because when it
comes down to it, we have to create a calorie deficit if we want to lose fat.
That is, we have to burn more calories than we consume. The exercise principles
I described in secret #2 will help to create a deficit without changing your eating
habits at all. But if you want fast success, and lasting success, you must employ
proper eating strategies as well.
THE BIG ISSUE: TOO MANY CALORIES
Whether you like it or not, the big problem people have is simply eating too many
calories…there is too much going in and the only place the excess is going is to
your fat stores. So what I’ve found is that instead of restricting yourself of entire
food groups (like carbohydrates), it’s far easier and better from a fat loss and
health standpoint to concentrate on eating foods loaded in nutrients. Why?
Because our hunger is driven by nutrient consumption. Not just the
macronutrients (protein, carbs, fats), but even more so by the
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micronutrients…the vitamins, minerals, etc. that are found in certain foods and
not so much in others. In fact most people don’t even think about this, instead
focusing on how many carbs or how much fat or protein they eat.
And the mainstream diets are this way too. When you analyze it, most diets are
just variations of either low calorie, low fat, or low carb. They’re all focused on
the macronutrients with little regard for choosing food based on the
micronutrients….which really satisfy your body and your hunger.
When you focus on these foods, many of the details take care of themselves.
Think about it, these are the foods your body craves naturally…why? Because
they’re loaded with nutrients…your body craves nutrients. I’m talking about
unrefined whole grains, beans, legumes, vegetables, fruits, nuts and seeds. If you
give your body what it craves, it’s very unlikely you’ll have overeating problems.
Period.
This one fact could save so many people from so many health problems it’s not
even funny. And most issues with fat gain simply disappear when eating this way
even 80-90% of the time. And on top of this, you’re automatically lowering your
chance for various diseases and ailments that plague the person on the typical
oversized and protein heavy American or western diet.
Now, focusing on nutrient rich foods is the foundation, but there are other factors
we can manipulate to get the desired fat burning effect while supporting the
muscle growth we are stimulating with our proper exercise application as I talked
about in the last secret. These include eating smaller meals more frequently,
managing your calorie intake without actually counting calories, and more.
Perhaps just as important as what foods you are eating is what you are drinking.
The habit of drinking loads of water each day should be one you want to develop
right now. While water is essential for almost every bodily process we go
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through, it is absolutely vital to fat burning. If you don’t get your water, you can
forget about maximum fat burning.
The reason for this has to do with what happens to your body when it is
dehydrated. It basically stores fat at an accelerated rate, and the sooner you get
hydrated, to sooner your body will be able to metabolize your body fat stores for
energy.
So make sure you’re eating foods that are rich in nutrients and make sure you’re
getting more than your fair share of water. Give the body what it craves…and it
will reward you.
SECRET #4
KNOW THE NUMBERS
The 4th secret to permanent fat loss and fitness is: know the numbers.
If you don’t know the numbers, you have little chance of success in fat loss and
fitness. Let me explain. Just like anything else in life, if you’re not tracking what
works and what doesn’t work, you’ll be using a shotgun approach that will take
much longer and not work as well as an approach that includes tracking. This is
especially important in relation to your exercise and fat loss and fitness progress.
Let’s look at the business world again for a moment. In any business, at the end
of the day, results are measured by revenue, or the money that was made. If the
business owner doesn’t know the numbers, they won’t know if they’ve made any
money. And thus they have no business. Pretty simple, but the most powerful
metric a business owner can track.
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I’m a big NBA basketball fan, but do you think I’d enjoy watching my favorite
team if they didn’t keep score? Of course not! If they don’t keep score, we don’t
know who’s winning, and thus there is no “game” to win or lose. They have to
know their numbers to know who wins and who loses.
Again, strikingly simple, but the fact is that most people don’t track their exercise
routines at all. How do they know if they’re winning or losing the fat loss game?
In fat loss and fitness it’s all about progression. When using a progressive based
form of exercise like properly conducted intense resistance training, your fat loss
and muscle, strength, and endurance gain is mirrored by how much stronger
you’re getting each workout. And as such, you should base your progress
primarily by monitoring your strength gains from workout to workout.
If you don’t know if you’re getting stronger, or how much stronger, you’ll have a
tough time advancing through the workouts and creating that fat burning
environment inside of your body.
This is because the speed of your progress is related to a combination of the
intensity you’re using, along with the volume and frequency of your exercise. By
monitoring your progress with a particular combination of these variables, you’ll
be able to adjust if necessary for optimal results.
Next, you’ll want track your body fat percentage. Forget about what the scale
says or what your “ideal weight” should be. Forget about Body Mass Index
charts. These are all measures of weight loss, not FAT LOSS. We don’t want to
lose weight, we want to lose fat.
It should then become obvious that tracking the percentage of our bodies that is
fat, and watching that number drop, is the other key factor in determining our
wins or losses in the fat loss game. (You can do that quickly with the PRIVATE
BODY FAT ANALYSIS web link you received along with this eBooklet at:
http://www.fatburningfurnace.com/body-fat-analyzer-comp.php).
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So you see, recording your progress is key to getting that lean and fit body you
desire and everyone else envies…and if you’re not doing it, you’re using the
shotgun approach: just spraying bullets and hoping you hit something. And this
always results in the wasting of your most valuable asset…your time.
By doing this you’ll not only be able to watch the inches melt off, but you’ll also be
able to use these records as a motivational tool, spurring you on to even further
progress…and even inspiring others you care about to do the same. So, bottom
line, make sure to keep accurate records of your workouts and your progress.
Just like in any business or in sports, you won’t know if you’re winning if you
don’t keep score.
SECRET #5
SURROUND YOURSELF WITH POSITIVE PEOPLE
The 5th secret to permanent fat loss and fitness is: surround yourself with
positive people. Ok this one is extremely important. Surround yourself with
positive people. I can’t stress this enough…and this might hurt your feelings a
bit, but your friends and family may be making you fat.
Think about that for a minute. Your mindset, whether you like it or not, is
shaped (and often times greatly so) by your outside influencers, the people you
choose to associate with, namely your friends and family.
If you’ve got a host of people telling you that you’ll never succeed at your fitness
goals, you’ll have a tougher time. Even if you have developed extraordinary
mental toughness, the slightest hint of doubt can cloud your mind and let loose
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all sorts of nasty negative thoughts. And don’t think that these people will be
obvious to spot either.
I don’t mean to scare you, but you’ve probably got all sorts of negative people
around you right now. Spotting them isn’t always easy, so here are a few of the
types of naysayers that I’m talking about:
THE GRINCH
The Grinch is transparently obvious. They’re the ones that will laugh at your
goals and tell you to your face that you’ll never achieve them. These people are
usually this way because their own goals have been crushed in the past, don’t
know how to get past this, and have just given up on them at this point. They’ve
decided to be miserable and you won’t be changing their minds anytime soon.
THE MODEL
Then you’ve got these people that have a superiority complex. I call these the
Models. Models find achieving their fitness goals relatively easy, mostly due to
genetic or situational factors, and similar to the outright negative people, will
laugh off your aspirations. They won’t take you seriously and are more concerned
with themselves then supporting your goals too.
THE BABY
You’ve also got those that have given up, are fat and out of shape, would rather
feel sorry for themselves and want you to be that way too. I call these people the
Babies. Babies don’t want you to succeed with your plans because they’ve had so
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many past failures in their own fat loss goals that they’ve given up. So many
times they sabotage your plans, whether they do so knowingly or just by behaving
as they normally would. This is basically an unhealthy negative and needy person
sucking you into their lifestyle so they have some company.
So there you have it…The Grinch, The Model & The Baby. Now you know who to
watch out for.
OK, just as I asked you to evaluate your current lifestyle earlier go ahead and take
a look at the people you spend most of your time with. WRITE THEIR NAMES
DOWN on one piece of paper. Are they helping or hurting your efforts for life
long fitness and health? Why? If they’re not helping, go ahead and have a
discussion with them. Let them know you’re serious about changing for the
better and that you don’t have time for negative influences or people anymore.
And if they don’t budge, stop associating with them, or greatly reduce your
contact.
Now I realize you may have some longstanding relationships with these types of
people, and this is not an easy thing to do in some cases. But it’s a choice you
should really consider making if you’re serious about living your life in the
healthy and lean body you want to.
Where do you want to be in 5 years? Would you rather be in a new lean, strong,
and sexy body or still deciding whether or not to rid yourself of communicating
with people who are holding you down. You must MAKE A DECISION, or you
will be in exactly the same shape (or worse) as you are today.
This reminds me of my favorite quote of all time: If you think you can’t, you
can’t, and you won’t. If you think you can, you can, and you will. It’s that simple.
If others around you think you can’t, they’ll let you know one way or another, and
then it is up to you to shield yourself from this. Or, you can just work on
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surrounding yourself with positive people, thereby making it much easier on
yourself.
SECRET #6
GET A COACH OR A MENTOR
The 6th secret to permanent fat loss and fitness is: Get a coach or a mentor. Now
I know what you’re thinking…”I don’t need a coach or mentor, I can do it by
myself”. While that may be true, as I did it myself for the most part, it is always
easier and faster when someone shows you the way. I like to compare this with
the process of traveling a long distance. Let me explain.
If you wanted to go from New York City to Los Angeles by car, you wouldn’t just
get in the car and start driving would you? In essence, that is what many people
are doing in their quest for fitness. They are just getting in the car and driving,
with a goal in mind, but not much idea on how to get there.
Now, some people go ahead and actually grab a map and follow that. This will
certainly help you get there, giving you various roads and avenues to take. But
you’ll probably run into a few dead ends along the way. And the journey will take
longer than you’d probably like. But what if someone came to you with detailed
instructions on the exact roads to take and what traffic or construction delays to
avoid. You most certainly would get there sooner and with less effort.
Finding the right coach or mentor in your quest for permanent fat loss and fitness
can be like getting a “Google Maps” to your dream body. And before you go
ahead and think you don’t need one of these people in your life, did you know
that world champion golfer Tiger Woods has a coach?
The man with the greatest golf swing in the world and on his way to being the
greatest golfer in history (if not already) relies on a coach to help him. And
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surprise surprise, most every successful or famous person has had a mentor or
coach at one time or still uses them today. You think Oprah, arguably the most
successful business woman in the last 100 years, does it all by herself. What
about Warren Buffet, Donald Trump, etc.? All of these people got help and
continue to get help to stay at the top of their game.
So think about it, if Tiger Woods and other super successful people need a coach
or coaches to excel and reach their goals, shouldn’t you consider having one too?
I didn’t invent the principles I teach in my Fat Burning Furnace eBook without
first studying under some mentors that laid the groundwork before me.
The great news is that it should be a lot easier achieving your life long fat loss and
fitness goals then becoming the world’s greatest golfer, so just imagine how much
positive impact a coach can bring to you.
Now, this coach or mentor could be a personal trainer who is also emotionally
supportive, or it could be a combination of a friend, a relative, or motivational
expert. It could also even be someone who supplies you with that system for
success like mentioned earlier. Whoever it is, make sure they are accessible to
you and will be there to offer the support and encouragement you need.
And don’t look for what I call a “softy”. A softy is someone who is too
comfortable with you and will let you off easy. These people make terrible
coaches. You need some one who can be supportive, but is also there to keep you
in line and give you a kick in the pants ever so often if you need it.
There’s no substitute for experience, so you’ll also want to make sure your coach
or mentor has been there and done that…not one of these talking heads that has
no real experience. You want someone that has either gone through what you’re
going through or helped others in similar situations.
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You can’t do it alone…at least not as quick or as easy. So go ahead and get
yourself a coach…a mentor that you can look to for guidance, support, and
encouragement (and that periodic kick in the pants) as you move through to
getting the lean, strong, and healthy lifestyle you deserve.
SECRET #7
BE A DOER, NOT A TALKER (OR A KNOW IT ALL)
The 7th secret to permanent fat loss and fitness is: Be a doer, not a talker or know
it all. The way I see it, there are two kinds of people in this world. You’ve got
your talkers, or what I call know it alls. And on the other side of the fence you
have your doers. Let’s talk about know it alls first.
I’m going to go ahead and say that most people fall into the talker and know it all
group. If you think about the people you know, you’ll probably notice the same
thing I have. Most people are not proactive. Most people are reactive. And when
it comes to fat loss, fitness or any other subject or discipline, you’ll find loads of
people who talk a good game, but do not practice what they preach, because they
are not doers.
And the minute you start giving them some advice, they’re quick to stop you to
tell you that they know all about what you’re telling them, because they know it
all. But wait a minute, why aren’t they doing what they apparently already know
and are aware of?
Talkers will also come up with all kinds of excuses as to why they didn’t do
something, or why something didn’t work for them. They’ll also tell you why
something isn’t going to work for you, because they know it won’t work for them
because they just won’t do it!
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Now, I know not everybody is not 100% one way or the other on this, and you
might be a doer most of the time, but the talker in you likes to take over whenever
faced with what seems like a daunting task like burning stubborn body fat. So it
all starts with identifying who you are. Take a look at your past and how you
naturally responded to various challenges. Think back at how those situations
turned out. Did they happen the way you would have liked them to happen?
Now, for the ones that didn’t, do you think being more of a doer and shutting
down that talker side of your personality would have resulted in a more positive
outcome?
Chances are, yes, it would have. Eliminating the talker side of your persona is not
always easy…it takes practice and repetition. But being aware of it and being able
to identify it when it happens is key, because when it happens…when that talker
comes out, you can make the conscious decision to squash that talker and turn on
the doer inside.
If you want to get the kind of success in fat loss and fitness that you’ve been
seeking, you must become a doer. I cannot stress this enough, because doers are
winners…they achieve goals and the things they want…talkers and know it alls
are almost always on the losing end. I know where you would rather be. So make
up your mind and get going! Be a doer, not a talker.
BONUS SECRET (#8)
INVEST IN YOUR HEALTH NOW, DON’T PAY FOR IT LATER
The bonus secret to permanent fat loss and fitness is: Invest in your health now,
don’t pay for it later. Yet another roadblock on the path to life long health and
fitness relates to what you’re willing to invest now versus what you’ll pay for later.
7 Secrets Of Permanent Fat Loss And Fitness
And it’s a tricky situation for a lot of people because you don’t really see what the
costs of poor health are when you’re younger.
It’s always easier to say, well it’s not going to happen to me, or some people just
ignore it all together. So they put off making that investment in their health now.
But they forget that they’re going to pay for it later, and then some. And I’ve even
talked to people who are afraid to spend a couple hundred bucks to improve their
health.
These people just don’t get it, and don’t understand the true value of having a
lean body at all. They fall into that “talkers” category I mentioned earlier. They
probably won’t end up reaching their goals.
Now, besides the fact that investing in your health provides the cosmetic benefits
of a lean, strong, and sexy appearance, you’re also setting yourself up for reduced
risk of various diseases and medical conditions that have the potential to literally
cost you thousands upon thousands of dollars or more depending on your health
insurance situation at that time.
Not to mention spending your time to and from the doctor’s office or hospital.
And paying for medical costs when you’re older is not what most people are
looking forward to as they age. That certainly doesn’t sound like fun to me.
So take care of yourself now, while you can create a real difference in your health
risks, and do all that you can to prevent unexpected ailments in the future. Invest
in your health…don’t pay for it later.
7 Secrets Of Permanent Fat Loss And Fitness
WHAT’S NEXT?
Alright, so that’s it…your 7 secrets to permanent fat loss and fitness, well 8
actually. Let’s review them once more:
1. CREATE A LIFESTYLE CHANGE WITH SYSTEMS
2. EXERCISE LESS, BUT WITH MORE INTENSITY
3. FOCUS ON THE RIGHT FOODS, NUTRIENT RICH
4. KNOW THE NUMBERS
5. SURROUND YOURSELF WITH POSITIVE PEOPLE
6. GET A COACH OR MENTOR
7. BE A DOER, NOT A TALKER (OR KNOW IT ALL)
8. INVEST IN YOUR HEALTH NOW, DON’T PAY FOR IT LATER
So there you have it, 8 powerful secrets that you can use to succeed with your
fitness goals right now. The next step is for you to find a way to apply and expand
on these secrets in your own life…
…And if you’re serious about life long fat loss and fitness, I put together a special
offer just for you to give you the jump start that you need to really super charge
your success, the right way.
Or, if you’re already making progress with your goals, my offer will give you the
exact techniques and secrets I and my readers and students use. They’ll really
give you a huge edge over almost everyone else in the pursuit a lean, strong, and
healthy body.
As I mentioned at the beginning of this eBooklet, I’ve spent the better part of the
last decade testing and examining loads of health and fitness products, systems,
and methods.
7 Secrets Of Permanent Fat Loss And Fitness
When the dust settled, I came away with core principles and methods, a few of
which I shared with you today, that I combined to create a super efficient
method for shedding unwanted body fat while building muscle, strength,
endurance, and lasting health.
It’s EASY to follow and takes just a few minutes each week.
After developing this method to the point where I felt it was simple and easy
enough to follow for most everyone, I finally put all of my secrets and techniques
into a new eBook that unlocks the natural fat burning furnace that lies dormant
in your body.
And that’s why I call my eBook, Fat Burning Furnace: The New Secret To
Fast & Permanent Fat Loss & Fitness. Thousands have already benefited
from the principles and step by step method I teach.
PREFACE
I want to welcome you to my 7 Secrets Of Permanent Fat Loss And Fitness
eBooklet. And let me also congratulate you. Even though it cost you nothing to
download this information, realize that you’ve taken the all important FIRST
STEP in getting the body and health that you desire.
Now, before I get into the actual 7 Secrets, let me tell you a little bit about why
you should pay close attention to what I say when it comes to fat loss and fitness.
You may already know that I spent over a decade of my life experimenting and
testing out nearly every fat loss and fitness method or product I could get his
hands on. You see, I was on a mission to find the quickest and easiest way to
achieve ultimate health and fitness.
I had struggled with my weight for most of my life, and by the time I hit 30…the
bottom fell out. I was fatter than ever, had little energy for anything beyond my
job, and my self confidence was at an all time low. It’s not that I hadn’t tried my
hardest to lose the fat and boost my energy, it was just I was so busy with my
work and my family (my wife and I had just had our first child, our daughter
Sarah).
Some of the mainstream fat loss methods and diets I tried worked for a little
while, but I just didn’t have the time they required…or I wasn’t ready to
continually starve myself or deal with the crazy carb restrictions for too long.
I knew that if I was going to succeed in my own fitness goals, the method would
have to be simple to follow and require very little of my time (It shouldn’t be that
difficult, right?). I also found out quickly, as you may have, that spending
countless hours on the treadmill, trying to stick with an unusual fad diet plan, or
using the latest exercise gimmick just doesn’t work like you think it should…if
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you can even stand it for more than a few weeks.
I’ve spent over twenty three thousand dollars of my own money learning what
works, what doesn’t work, and most importantly…what works while being simple
to follow and with the least amount of time commitment. It is these specific
secrets and techniques that helped me shed over 42 pounds of unwanted fat and
drop 10 inches off my waist, all while building lean and sexy muscle, strength,
and cardiovascular health (yeah, it sounds incredible, I know…but facts are
facts!). And it is this information that led me to creating these 7 Secrets Of
Permanent Fat Loss And Fitness for you.
Look, I understand how difficult it can be to take the first step toward realizing
your goals, whether it is in your work, your finances, your family, or your health.
In reality most people don’t even get this far, so the fact that you took this initial
step by getting your copy of this eBooklet already separates you from thousands
of other people out there, virtually lost in a sea of confusion (that’s not your fault
by the way).
So here’s to you…you’re about to learn about some amazing techniques, that if
you let them, can change your fitness level and literally transform your life.
But you know, I didn’t plan on spending all the past 10 plus years of my valuable
time testing fitness theories and products…I thought it was going to be relatively
easy to find the answers I wanted.
Wow, little did I know that sifting through all of the hogwash and traditional
fitness material to find the techniques that actually work with efficiency was
almost maddening! There were times when I was frustrated, confused, and
downright mad at myself for being duped into trying some of this stuff.
7 Secrets Of Permanent Fat Loss And Fitness
But in the end, it was all worth it for me because I was able to discover a group of
techniques and secrets that I use to stay in top condition…and all while satisfying
my minimal time requirements.
And once my friends and family got a look at the new me, they all wanted to know
just what the heck I had done. So I’ve put these secrets to work for my family,
friends, and now readers just like YOU, so that you too can benefit from this
incredible information.
But I’ve got to tell you, I’m a little jealous. What my students and readers benefit
from now from just a click or two of the mouse, I had to spend over a decade to
get!
Besides the various specific techniques that have helped me and thousands of
others get in and stay in the best shape of their lives, I also discovered some
qualities that you must possess if you expect to succeed with your health and
fitness goals. I analyzed dozens of successful people and noticed that most all
had similar special qualities, or secrets, that allowed them to break past the
barriers that usually stifle most others.
I’m talking about the fact that winners in life (no matter what the discipline)
carry with them certain habits and behaviors that simply foster success. when
you combine these with the actual fat loss techniques I’m going to share with you,
getting in the best shape of your life quick isn’t only a possibility, it’s a near
certainty!
EXERCISE AND DIETS TODAY: A SAD STATE OF AFFAIRS!
Now, we’re just about to get into the first secret, but let me talk for a minute
about why I believe so strongly that the methods I recommend are among the
best choices compared to the other various methods out there today:
7 Secrets Of Permanent Fat Loss And Fitness
• Popular and mainstream methods of losing fat call for going on a strange
fad or crash type diet. Well, these diets can work in the short term, but
FAIL EVERY TIME because they are based in a short term mindset and
are too restrictive. They’re unrealistic and your body knows it. While they
may cause weight loss initially, a good deal of this weight loss is water
weight and metabolically active muscle tissue.
If you lose muscle tissue you’re making it harder to lose fat because you’re
lowering the amount of calories it takes to sustain your body weight. I
don’t have to tell you that once you go off these diets you’ll end up fatter
and more de-motivated than ever! That is not healthy.
• Popular and mainstream methods also call for the heavy reliance on
aerobic exercise as the primary and often only method of exercise for fat
burning. Aerobic exercise must be performed too long and too frequently
for most people with a life, and let’s face it, most aerobic machines end up
as coat hangers, because for most people spending 2-4 hours or more a
week doing aerobics is flat out boring.
Heavy reliance on aerobic exercise can also bring about a host of other
issues, including muscle loss, and overuse injuries and muscle imbalances.
What’s worse, long duration aerobic exercise can actually reduce the
capacity of your heart and lungs to perform work…which can be terrible
for long term health, increasing your risk for heart attack.
Now, I’m not saying you should sit on your couch all day to avoid
cardiovascular exercise. What I am saying is that there is a much more
efficient way of literally transforming your body than spending hours a
week running to nowhere (and it only takes 15-26 mintues, 2-3 times per
7 Secrets Of Permanent Fat Loss And Fitness
week!).
THE BOTTOM LINE IS if you focus on making a solid lifestyle change with
techniques that you can realistically implement and follow for the rest of your
life, the problems with the typically recommended methods described above will
be eliminated entirely.
So considering all that, let’s take a look at a hypothetical example of two people
and their fat loss and fitness options. Let’s say both people are about 30 years old
and want to lose about 20 pounds of fat. They also want to add improve their
physical appearance and their overall level of fitness, getting stronger and gaining
endurance so that they increase their energy in everyday physical activity. They
also have an eye on health and want to reduce their risk factors for heart disease,
cancers, and other far too common diseases.
PERSON A: DAVE
Let’s say person A (we’ll call him Dave) follows the typically recommended diet
and exercise methods available today. Dave goes on a variety of diets
periodically, because each time he loses weight on one, it starts to come back
once he goes off of the diet, so he hops onto the next one that floats his boat. He
also start exercising performing 30 minutes of moderately paced aerobic or
cardio sessions three times per week to burn calories and fat. After a few weeks,
he doesn’t see the progress he’d like to, so Dave bumps it up to 45 minutes, 4
times per week. Still, though, progress is not satisfactory, and he might start to
notice some aches and pains in his knees, hips, or ankles.
Dave then starts to think it might be his diet that isn’t working (after all he’s
“putting in the work” in the gym), so he eats even less food or cuts his carbs out
almost entirely. Meanwhile, depriving himself of various essential foods has left
7 Secrets Of Permanent Fat Loss And Fitness
Dave on the edge of a mental breakdown and a major pig out (I’ve been there
before too!).
A few more weeks pass and Dave is growing increasingly de-motivated as he is
getting very little results for all of the effort he’s putting forth. By now he’s
probably lost a few pounds but doesn’t look much different in the mirror. So he
decides to add in some resistance training, because he read it is good to have
more muscle mass on your body for fat loss and other health benefits. So now
he’s in the gym 5 or 6 days a week, for up to 2 hours per session!
Dave’s close friends and family wonder where he is all of the time. At this point
he may be having trouble sleeping at night from being overworked, may end up
getting a cold or flu from too much stress imposed on his body from the exercise
frequency and lack of results, and all but give up on his weight loss and fitness
goals for a while.
But you know the craziest part? The worst part of this story? Dave will probably
return to some form of the above recommendations in a few months, when the
next fad diet, miracle weight loss pill, or exercise gimmick strikes his fancy. So at
the end of this period, he will probably have made a little fat loss progress if any,
and little or no muscle or strength gain.
Now what’s really unfortunate is that Dave’s story happens time after time after
time with, dare I say, 99% of people trying to lose fat around the globe. Let’s take
a look at what person B is doing instead:
PERSON B: JULIE
Now let’s assume person B (we’ll call her Julie) chooses another path, the road
less traveled, that most people are completely oblivious to (like I was a few years
back). Julie starts out the right way with her diet adjustments and makes
7 Secrets Of Permanent Fat Loss And Fitness
sensible choices and understands that starving herself or limiting certain
wholesome foods like complex carbohydrates is not the long term answer.
She focuses on foods that are rich in nutrients, and drinks plenty of water
throughout the day. She’s naturally satisfied when she eats, and she’s not holding
back an urge to shove the next fat laden sugar loaded thing she sees down her
throat. As a result she’ll most likely start seeing fat come off relatively quickly
and it will have seemed fairly easy, almost natural.
Julie also uses resistance exercise properly two or three times each week, for 15 to
25 minute sessions. She’s in and out of the gym, quickly, getting her workout
done and back home to allow her life to continue on her terms. She’s rapidly
increasing her strength, endurance, and adding shapely and sexy lean muscle to
her body. She starts to take notice of the differences in the mirror in just a few
weeks, and so do her friends, which spurs her on to even further progress. She
tracks her improvements from workout to workout, which is very self-motivating.
After a few more weeks, her friends really take notice and ask Julie what her big
secret is and when she starts to reveal some of her strategies, their friends laugh
it off…”Twice a week in the gym, that’s it?”, “You’re eating carbs too? Oh, I can’ t
do that, it wouldn’t work for me…” they might say.
Meanwhile her body continues to evolve into a fat burning machine and she’s
able to maintain permanent fat loss and fitness for the rest of her healthy life,
while severely reducing their risks for disease, and all with little time
commitment.
Now, that’s just a hypothetical example, but it is entirely possible if you use the
right approach along with the techniques I’m going to share with you. If you take
the steps to change your lifestyle correctly, you have the potential to literally
change not only your body fat percentage, but all aspects of your life.
7 Secrets Of Permanent Fat Loss And Fitness
When you are truly happy with what you see in the mirror every morning you feel
empowered to conquer anything. Charles Atlas, one of the pioneers of health and
fitness from the 1950’s, once said that he didn’t care if everyone in the room was
smarter than he was, because he knew that he could KICK EVERY ONE OF
THEIR BUTTS!
I love this statement, because it speaks to the truth that when you are confident
about your body, you feel incredibly strong and powerful in everything else you
do.
Any investment you make today to improve your knowledge on how to take the
steps like Julie did in our example can truly make the difference in your long
term fat loss, health and fitness. It can be like flipping on a light switch in a pitch
black room…it can be that drastic, as it was for me and thousands of people who
have learned the material you’re about to.
A LEAN, STRONG AND SEXY BODY AWAITS…
Now that you have this eBooklet, you’ll be able to start reaping these rewards too.
What kind of benefits am I specifically talking about?
• No longer will you have to be a slave to the gym, spending countless
monotonous hours each week on a treadmill, elliptical machine, or
something similar.
• No longer will you have to rush to be on time for an aerobics class. No
longer will you have to be in the gym for 4, 5, or 6 days per week,
performing various different forms of exercise to get all of the benefits you
seek.
7 Secrets Of Permanent Fat Loss And Fitness
• No longer will you have to follow some wacky fad or crash diet plan calling
for the elimination or severe reduction of carbs or something similar.
• No longer will you have to maniacally watch your diet every second of the
day, wondering if that cookie you had will require another 45 minute
aerobic session.
• No longer will you have to feel bad about yourself for not being able to live
up to all of these popular recommendations and more.
• And most importantly, no longer will you be a slave to the multi-billion
dollar fitness industry that is keeping you from reaching your goals.
Imagine having the confidence in knowing that the little time and effort you’re
spending each week is creating a healthy environment inside your body that is
simultaneously burning fat and building muscle, strength, and endurance 24
hours a day, seven days a week.
Imagine knowing that you must eat carbohydrates every day as a major part of
your food intake, and not having to worry about it all going to your belly, hips, or
thighs.
Imagine knowing that you’re greatly reducing your risk of disease and other
physical and health problems as you age, and looking and feeling years younger
than you actually are.
Imagine impressing almost everyone you know with your new body and self
confidence, how that will transfer over to more success in all other aspects of your
life, and how everyone will want to know your secrets.
7 Secrets Of Permanent Fat Loss And Fitness
And imagine having the extra time to enjoy your hobbies and interests, and what
really matters in life…your family and closest friends. Now stop imagining,
because this really is all within your grasp…and it all starts with the principles I
reveal in this manuscript. So get excited…the best is within you!
SECRET #1
CREATE A LIFESTYLE CHANGE WITH SYSTEMS
The 1st secret to permanent fat loss and fitness is: create a lifestyle change with
systems. Now, what am I talking about here…well, for starters, if you’re not
thinking in terms of a lifestyle change, you’re in trouble. If you’re idea of fitness
is going on a diet for a little while and taking a few aerobics classes, you’re not
going to succeed. Period. If you want to live your life in your own lean, healthy,
and strong body, you need to take the steps necessary to literally change your
lifestyle.
Now, a lot of people have heard this before, but it’s not the fact that you have to
make it a lifestyle that’s the secret…the secret part of it is how to do this
effectively. And that starts with something most people completely miss:
identifying what your lifestyle is today.
The first step is to think about your eating and exercise habits as they are now
and WRITE THEM DOWN on a piece of paper. What do you eat on a typical day
and throughout the week? How much are you eating? How often are you
working out? What kind of workouts are you doing?
You also need to examine your stress level and what are primary forces behind
your stress. You also should take a look at your rest and sleep schedule. And
lastly take a look at your mindset and your thoughts on how you see yourself and
7 Secrets Of Permanent Fat Loss And Fitness
your lifestyle. These questions and topics will give you a snapshot of your current
lifestyle…all on 1 sheet of paper for you to see and review.
After spending a few minutes jotting this data down and reviewing it once or
twice, you can probably start to see just how big this whole fat loss and fitness
thing really is, and why making a small temporary change here or there (as most
diets or exercise plans give you) might win a battle or two, but not the WAR
you’re fighting.
There are just too many variables to try and control by using the bandage
approach. And what I mean by that is, most people try to fix their health and
fitness problem like someone would fix a cut or scrape with a band-aid. Your
health and fitness is not a simple cut or a scrape, and it needs more than a
temporary fix. So a lifestyle change is what is needed for a long term solution to
fat loss and fitness. That is essential.
Now, once you’ve established a snapshot of your current lifestyle, you need to
move on to the second step…changing your lifestyle through systems. Here’s
what I mean by that:
Ask any successful business person what is at the heart of his or her success and
most of them will mention a system of some type. If you have a proven and
successful system, you will be successful at whatever you’re trying to accomplish.
If you don’t, you’ll be lost. I spent years of my own life searching the fitness
wasteland for methods that I could use to burn fat, build muscle, and get healthy
with little time commitment. At some point I realized that I was creating my own
system for fitness success.
Once I realized that, I was able to recommend this same system to my friends and
family members interested in lifelong health and fitness. And guess what, it
worked for those who applied. It was a proven and successful system. All I did
was apply it to another person. Just like in business, if you have a successful and
7 Secrets Of Permanent Fat Loss And Fitness
proven system, you can essentially apply the system over and over again to create
new businesses. They’re all based on the same successful and proven model or
system.
Again, without a system, you may get to find what you’re looking for, but it could
take years or more, and a lot of frustration to be sure…I’m sure if you think back
to a time in your life when you were investigating a particular topic or discipline,
you’ll realize you spent a lot of time and effort in doing so.
If you had a system on how to find those answers, it would have been a lot easier
and more successful. You would have made far fewer errors and saved yourself a
load of time.
As I said earlier, I didn’t have a system early on in my fat loss struggles, and as a
result I was trying to plug the holes in my lifestyle with diets, miracle pills, and
exercise gizmos.
So analyze your current lifestyle (be brutally honest), decide what needs to
change and then get to work on getting a proven and successful system that will
create a new lifestyle for you. ..one that you can lead for the rest of your lean and
healthy life.
SECRET #2
EXERCISE LESS, BUT WITH MORE INTENSITY
The 2nd secret to permanent fat loss and fitness is: Exercise less, but with more
intensity. Now, not many people have probably told you to exercise less, right?
Well, what I’m getting at here is that most people are exercising far too much, but
with not enough intensity.
7 Secrets Of Permanent Fat Loss And Fitness
You see, while some of the top minds in fitness are starting to realize that
intensity is the fastest ticket to fat loss and lifelong health and fitness, most are
still recommending long, boring cardio workouts as the primary form of exercise
for burning fat. And this is really sad because while this type of exercise certainly
can burn fat, it is far from the most effective of methods available.
There are a few reasons for this, but mainly it has to do with the fact that this type
of exercise primarily burns fat while you’re exercising…while this may sound
good at first, it’s actually bad news. This can cause your body to start saving a
reserve amount of fat to have available for your next long cardio session. You see,
when you exercise like this exclusively, your body wants to hold on to your fat just
so it can be burned during the next time you exercise. So if you want to burn
more fat, you’ll have to do more and more of it.
Even if this type of exercise worked really well, anyone who has experienced week
after week of hour long cardio sessions done 4 or more times per week knows that
this is far from exciting or enjoyable.
Yeah, there are exercise addicts out there who like spending their whole week in
the gym, but I know most do not. The fact of the matter is that there are more
rewarding things in life like spending time with our families, so my goal has
always been to find the most efficient route to health and fitness.
So, the way we get the results we want is by increasing our intensity. Intensity is
the name of the game in productive results-producing exercise. It’s just the way
the body responds to a stimulus. The greater the stimulus, the greater the
response from the body, provided you give it time to rest and recover.
The basic principle here is, you can work hard, or you can work long, but you
can’t do both effectively. If you’re working hard enough, you literally won’t be
able to work very long or often…you’ll be challenging your body to improve, and
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you’ll need to extra rest to extract maximum benefit from your exercise. It is a
simple concept but the #1 reason why people’s exercise programs fail them.
They are giving their body NO REASON to change or improve when attempting
something they’re already capable of.
And when you are working with sufficient intensity, your body switches to
primarily burning calories from the carbohydrates in your muscles instead of
body fat. And after your intensity based workout is over, you body then begins to
burn existing body fat and calories to fuel the growth and repair processes that
occurs (which is a massive combination of complex chemical reactions). The best
part is, you body can continue to burn body fat like this for up to 48 hours after
this workout is over! Now you’re working smart instead of long.
Now if we simply applied this intensity principle to aerobic workouts, we
instantly make our exercise more effective. But even when doing this, I still
found the results not to be up to my expectations. Why?
Because I also had to engage in resistance training or weight training on top of
this to build fat burning muscle mass and develop a stronger body. Having to
perform two different forms of exercise each week still kept me in the gym for at
least an hour 4 or more times per week. Better, but I wanted it to be even easier
and less time consuming.
Now, you may already know that adding lean muscle mass to your body is one of
the big secrets to burning fat all day long, even when you’re not working out. The
reasons for this are two-fold:
First, a pound of lean muscle requires about 40-50 calories per day to keep alive,
and when you add several pounds of muscle, you can create a calorie deficit in
your body which melts off even more fat. On top of that, the growth and repair
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process mentioned above that occurs after intense strength training can burn
huge amounts of calories and body fat for up to two days later.
And the health benefits are tremendous…properly applied resistance training can
increase your heart and lung’s capacity for work, with helps reduce risk of
cardiovascular disease.
A BIG DISCOVERY IN FASTER FAT LOSS
The big secret I’ve found is that combining high intensity cardio with high
intensity strength training into one workout is the absolute fastest way to burning
fat, building muscle, strength and endurance…all at the same time. It awakens
and unlocks the fat burning furnace inside of your body 24 hours a day, 7 days a
week.
It must be performed correctly however, not like you see the typical person using
weight training…but when performed correctly as I teach readers of my Fat
Burning Furnace eBook, this type of exercise will outperform anything else I’ve
seen, and will only take an average of 20 minutes per session, and only needs to
be performed twice or three times per week.
Perhaps the best part is, as you progress, you’ll have to perform even less
exercise…that’s right, even less exercise (this is an amazing but true fact of how
the body’s ability to tolerate intense exercise actually decrease the stronger and
leaner you get.)
To experience the benefits for yourself, let’s take the Squat exercise as an
example. The Squat is one of the top 2 exercises for burning fat and building a
strong and shapely body. But sadly most people spend too much time with the
exercise but not nearly enough intensity. Here’s how to change that:
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Instead of performing a set or two of warm ups followed by 3-5 “work sets” as
most people would do, try this. Cut the amount of weight you use in half. SLOW
the movement down to about 5-10 seconds per repetition (concentrate on a slow
lifting, pausing at the top, and a slower lowering of the weight), right from the
very first one. Keep doing this until you cannot complete another repetition in at
this speed despite your greatest, and I mean greatest effort.
Now, 99% of people working out today have never experienced what you will
experience after performing only 1 set of the Squat exercise in this fashion. If you
did this right, your heart will be racing…your lungs gasping for air…your thighs,
butt, hips, and calves will feel like jello. And it probably took you only about 60
seconds to stimulate your body this way.
You can even try this without any equipment and just do a bodyweight Squat.
You’ll want to slow this down even further, depending on your strength level in
the movement, but you’ll still feel the amazing difference.
This is a window into the kind of exercise that I and my students have been using
to simultaneously burn stubborn body fat, build strong sexy muscle, strength,
and endurance, all in just minutes per week. And it can keep the fat off
permanently. Compared to what’s typically recommended these days, it’s almost
magical.
SECRET #3
FOCUS ON THE RIGHT FOODS, NUTRIENT RICH
The 3rd secret to permanent fat loss and fitness is: focus on the right foods,
nutrient rich. We’ve all seen the fad diet books and plans out there that promise
all sorts of fabulous weight loss with very little effort. What we typically find out
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though, after going on one of these diets, is that they’re unusual. They require
you follow a very unusual way of eating compared to what common sense and
Mother Nature would tell you.
We also find out that once we go off of these diets we gain the weight back faster
than we lost it, and usually add a few more pounds on top of it (often due to loss
of muscle mass in the process). This is obviously not the way to go, yet so many
people are still duped into following these wacky diets…again and again and
again.
The big secret I’ve found in eating is that instead of focusing on what you can’t eat
or what you shouldn’t eat, we should be concentrating on the types of foods that
create an ideal environment for satisfying hunger. This is true because when it
comes down to it, we have to create a calorie deficit if we want to lose fat.
That is, we have to burn more calories than we consume. The exercise principles
I described in secret #2 will help to create a deficit without changing your eating
habits at all. But if you want fast success, and lasting success, you must employ
proper eating strategies as well.
THE BIG ISSUE: TOO MANY CALORIES
Whether you like it or not, the big problem people have is simply eating too many
calories…there is too much going in and the only place the excess is going is to
your fat stores. So what I’ve found is that instead of restricting yourself of entire
food groups (like carbohydrates), it’s far easier and better from a fat loss and
health standpoint to concentrate on eating foods loaded in nutrients. Why?
Because our hunger is driven by nutrient consumption. Not just the
macronutrients (protein, carbs, fats), but even more so by the
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micronutrients…the vitamins, minerals, etc. that are found in certain foods and
not so much in others. In fact most people don’t even think about this, instead
focusing on how many carbs or how much fat or protein they eat.
And the mainstream diets are this way too. When you analyze it, most diets are
just variations of either low calorie, low fat, or low carb. They’re all focused on
the macronutrients with little regard for choosing food based on the
micronutrients….which really satisfy your body and your hunger.
When you focus on these foods, many of the details take care of themselves.
Think about it, these are the foods your body craves naturally…why? Because
they’re loaded with nutrients…your body craves nutrients. I’m talking about
unrefined whole grains, beans, legumes, vegetables, fruits, nuts and seeds. If you
give your body what it craves, it’s very unlikely you’ll have overeating problems.
Period.
This one fact could save so many people from so many health problems it’s not
even funny. And most issues with fat gain simply disappear when eating this way
even 80-90% of the time. And on top of this, you’re automatically lowering your
chance for various diseases and ailments that plague the person on the typical
oversized and protein heavy American or western diet.
Now, focusing on nutrient rich foods is the foundation, but there are other factors
we can manipulate to get the desired fat burning effect while supporting the
muscle growth we are stimulating with our proper exercise application as I talked
about in the last secret. These include eating smaller meals more frequently,
managing your calorie intake without actually counting calories, and more.
Perhaps just as important as what foods you are eating is what you are drinking.
The habit of drinking loads of water each day should be one you want to develop
right now. While water is essential for almost every bodily process we go
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through, it is absolutely vital to fat burning. If you don’t get your water, you can
forget about maximum fat burning.
The reason for this has to do with what happens to your body when it is
dehydrated. It basically stores fat at an accelerated rate, and the sooner you get
hydrated, to sooner your body will be able to metabolize your body fat stores for
energy.
So make sure you’re eating foods that are rich in nutrients and make sure you’re
getting more than your fair share of water. Give the body what it craves…and it
will reward you.
SECRET #4
KNOW THE NUMBERS
The 4th secret to permanent fat loss and fitness is: know the numbers.
If you don’t know the numbers, you have little chance of success in fat loss and
fitness. Let me explain. Just like anything else in life, if you’re not tracking what
works and what doesn’t work, you’ll be using a shotgun approach that will take
much longer and not work as well as an approach that includes tracking. This is
especially important in relation to your exercise and fat loss and fitness progress.
Let’s look at the business world again for a moment. In any business, at the end
of the day, results are measured by revenue, or the money that was made. If the
business owner doesn’t know the numbers, they won’t know if they’ve made any
money. And thus they have no business. Pretty simple, but the most powerful
metric a business owner can track.
7 Secrets Of Permanent Fat Loss And Fitness
I’m a big NBA basketball fan, but do you think I’d enjoy watching my favorite
team if they didn’t keep score? Of course not! If they don’t keep score, we don’t
know who’s winning, and thus there is no “game” to win or lose. They have to
know their numbers to know who wins and who loses.
Again, strikingly simple, but the fact is that most people don’t track their exercise
routines at all. How do they know if they’re winning or losing the fat loss game?
In fat loss and fitness it’s all about progression. When using a progressive based
form of exercise like properly conducted intense resistance training, your fat loss
and muscle, strength, and endurance gain is mirrored by how much stronger
you’re getting each workout. And as such, you should base your progress
primarily by monitoring your strength gains from workout to workout.
If you don’t know if you’re getting stronger, or how much stronger, you’ll have a
tough time advancing through the workouts and creating that fat burning
environment inside of your body.
This is because the speed of your progress is related to a combination of the
intensity you’re using, along with the volume and frequency of your exercise. By
monitoring your progress with a particular combination of these variables, you’ll
be able to adjust if necessary for optimal results.
Next, you’ll want track your body fat percentage. Forget about what the scale
says or what your “ideal weight” should be. Forget about Body Mass Index
charts. These are all measures of weight loss, not FAT LOSS. We don’t want to
lose weight, we want to lose fat.
It should then become obvious that tracking the percentage of our bodies that is
fat, and watching that number drop, is the other key factor in determining our
wins or losses in the fat loss game. (You can do that quickly with the PRIVATE
BODY FAT ANALYSIS web link you received along with this eBooklet at:
http://www.fatburningfurnace.com/body-fat-analyzer-comp.php).
7 Secrets Of Permanent Fat Loss And Fitness
So you see, recording your progress is key to getting that lean and fit body you
desire and everyone else envies…and if you’re not doing it, you’re using the
shotgun approach: just spraying bullets and hoping you hit something. And this
always results in the wasting of your most valuable asset…your time.
By doing this you’ll not only be able to watch the inches melt off, but you’ll also be
able to use these records as a motivational tool, spurring you on to even further
progress…and even inspiring others you care about to do the same. So, bottom
line, make sure to keep accurate records of your workouts and your progress.
Just like in any business or in sports, you won’t know if you’re winning if you
don’t keep score.
SECRET #5
SURROUND YOURSELF WITH POSITIVE PEOPLE
The 5th secret to permanent fat loss and fitness is: surround yourself with
positive people. Ok this one is extremely important. Surround yourself with
positive people. I can’t stress this enough…and this might hurt your feelings a
bit, but your friends and family may be making you fat.
Think about that for a minute. Your mindset, whether you like it or not, is
shaped (and often times greatly so) by your outside influencers, the people you
choose to associate with, namely your friends and family.
If you’ve got a host of people telling you that you’ll never succeed at your fitness
goals, you’ll have a tougher time. Even if you have developed extraordinary
mental toughness, the slightest hint of doubt can cloud your mind and let loose
7 Secrets Of Permanent Fat Loss And Fitness
all sorts of nasty negative thoughts. And don’t think that these people will be
obvious to spot either.
I don’t mean to scare you, but you’ve probably got all sorts of negative people
around you right now. Spotting them isn’t always easy, so here are a few of the
types of naysayers that I’m talking about:
THE GRINCH
The Grinch is transparently obvious. They’re the ones that will laugh at your
goals and tell you to your face that you’ll never achieve them. These people are
usually this way because their own goals have been crushed in the past, don’t
know how to get past this, and have just given up on them at this point. They’ve
decided to be miserable and you won’t be changing their minds anytime soon.
THE MODEL
Then you’ve got these people that have a superiority complex. I call these the
Models. Models find achieving their fitness goals relatively easy, mostly due to
genetic or situational factors, and similar to the outright negative people, will
laugh off your aspirations. They won’t take you seriously and are more concerned
with themselves then supporting your goals too.
THE BABY
You’ve also got those that have given up, are fat and out of shape, would rather
feel sorry for themselves and want you to be that way too. I call these people the
Babies. Babies don’t want you to succeed with your plans because they’ve had so
7 Secrets Of Permanent Fat Loss And Fitness
many past failures in their own fat loss goals that they’ve given up. So many
times they sabotage your plans, whether they do so knowingly or just by behaving
as they normally would. This is basically an unhealthy negative and needy person
sucking you into their lifestyle so they have some company.
So there you have it…The Grinch, The Model & The Baby. Now you know who to
watch out for.
OK, just as I asked you to evaluate your current lifestyle earlier go ahead and take
a look at the people you spend most of your time with. WRITE THEIR NAMES
DOWN on one piece of paper. Are they helping or hurting your efforts for life
long fitness and health? Why? If they’re not helping, go ahead and have a
discussion with them. Let them know you’re serious about changing for the
better and that you don’t have time for negative influences or people anymore.
And if they don’t budge, stop associating with them, or greatly reduce your
contact.
Now I realize you may have some longstanding relationships with these types of
people, and this is not an easy thing to do in some cases. But it’s a choice you
should really consider making if you’re serious about living your life in the
healthy and lean body you want to.
Where do you want to be in 5 years? Would you rather be in a new lean, strong,
and sexy body or still deciding whether or not to rid yourself of communicating
with people who are holding you down. You must MAKE A DECISION, or you
will be in exactly the same shape (or worse) as you are today.
This reminds me of my favorite quote of all time: If you think you can’t, you
can’t, and you won’t. If you think you can, you can, and you will. It’s that simple.
If others around you think you can’t, they’ll let you know one way or another, and
then it is up to you to shield yourself from this. Or, you can just work on
7 Secrets Of Permanent Fat Loss And Fitness
surrounding yourself with positive people, thereby making it much easier on
yourself.
SECRET #6
GET A COACH OR A MENTOR
The 6th secret to permanent fat loss and fitness is: Get a coach or a mentor. Now
I know what you’re thinking…”I don’t need a coach or mentor, I can do it by
myself”. While that may be true, as I did it myself for the most part, it is always
easier and faster when someone shows you the way. I like to compare this with
the process of traveling a long distance. Let me explain.
If you wanted to go from New York City to Los Angeles by car, you wouldn’t just
get in the car and start driving would you? In essence, that is what many people
are doing in their quest for fitness. They are just getting in the car and driving,
with a goal in mind, but not much idea on how to get there.
Now, some people go ahead and actually grab a map and follow that. This will
certainly help you get there, giving you various roads and avenues to take. But
you’ll probably run into a few dead ends along the way. And the journey will take
longer than you’d probably like. But what if someone came to you with detailed
instructions on the exact roads to take and what traffic or construction delays to
avoid. You most certainly would get there sooner and with less effort.
Finding the right coach or mentor in your quest for permanent fat loss and fitness
can be like getting a “Google Maps” to your dream body. And before you go
ahead and think you don’t need one of these people in your life, did you know
that world champion golfer Tiger Woods has a coach?
The man with the greatest golf swing in the world and on his way to being the
greatest golfer in history (if not already) relies on a coach to help him. And
7 Secrets Of Permanent Fat Loss And Fitness
surprise surprise, most every successful or famous person has had a mentor or
coach at one time or still uses them today. You think Oprah, arguably the most
successful business woman in the last 100 years, does it all by herself. What
about Warren Buffet, Donald Trump, etc.? All of these people got help and
continue to get help to stay at the top of their game.
So think about it, if Tiger Woods and other super successful people need a coach
or coaches to excel and reach their goals, shouldn’t you consider having one too?
I didn’t invent the principles I teach in my Fat Burning Furnace eBook without
first studying under some mentors that laid the groundwork before me.
The great news is that it should be a lot easier achieving your life long fat loss and
fitness goals then becoming the world’s greatest golfer, so just imagine how much
positive impact a coach can bring to you.
Now, this coach or mentor could be a personal trainer who is also emotionally
supportive, or it could be a combination of a friend, a relative, or motivational
expert. It could also even be someone who supplies you with that system for
success like mentioned earlier. Whoever it is, make sure they are accessible to
you and will be there to offer the support and encouragement you need.
And don’t look for what I call a “softy”. A softy is someone who is too
comfortable with you and will let you off easy. These people make terrible
coaches. You need some one who can be supportive, but is also there to keep you
in line and give you a kick in the pants ever so often if you need it.
There’s no substitute for experience, so you’ll also want to make sure your coach
or mentor has been there and done that…not one of these talking heads that has
no real experience. You want someone that has either gone through what you’re
going through or helped others in similar situations.
7 Secrets Of Permanent Fat Loss And Fitness
You can’t do it alone…at least not as quick or as easy. So go ahead and get
yourself a coach…a mentor that you can look to for guidance, support, and
encouragement (and that periodic kick in the pants) as you move through to
getting the lean, strong, and healthy lifestyle you deserve.
SECRET #7
BE A DOER, NOT A TALKER (OR A KNOW IT ALL)
The 7th secret to permanent fat loss and fitness is: Be a doer, not a talker or know
it all. The way I see it, there are two kinds of people in this world. You’ve got
your talkers, or what I call know it alls. And on the other side of the fence you
have your doers. Let’s talk about know it alls first.
I’m going to go ahead and say that most people fall into the talker and know it all
group. If you think about the people you know, you’ll probably notice the same
thing I have. Most people are not proactive. Most people are reactive. And when
it comes to fat loss, fitness or any other subject or discipline, you’ll find loads of
people who talk a good game, but do not practice what they preach, because they
are not doers.
And the minute you start giving them some advice, they’re quick to stop you to
tell you that they know all about what you’re telling them, because they know it
all. But wait a minute, why aren’t they doing what they apparently already know
and are aware of?
Talkers will also come up with all kinds of excuses as to why they didn’t do
something, or why something didn’t work for them. They’ll also tell you why
something isn’t going to work for you, because they know it won’t work for them
because they just won’t do it!
7 Secrets Of Permanent Fat Loss And Fitness
Now, I know not everybody is not 100% one way or the other on this, and you
might be a doer most of the time, but the talker in you likes to take over whenever
faced with what seems like a daunting task like burning stubborn body fat. So it
all starts with identifying who you are. Take a look at your past and how you
naturally responded to various challenges. Think back at how those situations
turned out. Did they happen the way you would have liked them to happen?
Now, for the ones that didn’t, do you think being more of a doer and shutting
down that talker side of your personality would have resulted in a more positive
outcome?
Chances are, yes, it would have. Eliminating the talker side of your persona is not
always easy…it takes practice and repetition. But being aware of it and being able
to identify it when it happens is key, because when it happens…when that talker
comes out, you can make the conscious decision to squash that talker and turn on
the doer inside.
If you want to get the kind of success in fat loss and fitness that you’ve been
seeking, you must become a doer. I cannot stress this enough, because doers are
winners…they achieve goals and the things they want…talkers and know it alls
are almost always on the losing end. I know where you would rather be. So make
up your mind and get going! Be a doer, not a talker.
BONUS SECRET (#8)
INVEST IN YOUR HEALTH NOW, DON’T PAY FOR IT LATER
The bonus secret to permanent fat loss and fitness is: Invest in your health now,
don’t pay for it later. Yet another roadblock on the path to life long health and
fitness relates to what you’re willing to invest now versus what you’ll pay for later.
7 Secrets Of Permanent Fat Loss And Fitness
And it’s a tricky situation for a lot of people because you don’t really see what the
costs of poor health are when you’re younger.
It’s always easier to say, well it’s not going to happen to me, or some people just
ignore it all together. So they put off making that investment in their health now.
But they forget that they’re going to pay for it later, and then some. And I’ve even
talked to people who are afraid to spend a couple hundred bucks to improve their
health.
These people just don’t get it, and don’t understand the true value of having a
lean body at all. They fall into that “talkers” category I mentioned earlier. They
probably won’t end up reaching their goals.
Now, besides the fact that investing in your health provides the cosmetic benefits
of a lean, strong, and sexy appearance, you’re also setting yourself up for reduced
risk of various diseases and medical conditions that have the potential to literally
cost you thousands upon thousands of dollars or more depending on your health
insurance situation at that time.
Not to mention spending your time to and from the doctor’s office or hospital.
And paying for medical costs when you’re older is not what most people are
looking forward to as they age. That certainly doesn’t sound like fun to me.
So take care of yourself now, while you can create a real difference in your health
risks, and do all that you can to prevent unexpected ailments in the future. Invest
in your health…don’t pay for it later.
7 Secrets Of Permanent Fat Loss And Fitness
WHAT’S NEXT?
Alright, so that’s it…your 7 secrets to permanent fat loss and fitness, well 8
actually. Let’s review them once more:
1. CREATE A LIFESTYLE CHANGE WITH SYSTEMS
2. EXERCISE LESS, BUT WITH MORE INTENSITY
3. FOCUS ON THE RIGHT FOODS, NUTRIENT RICH
4. KNOW THE NUMBERS
5. SURROUND YOURSELF WITH POSITIVE PEOPLE
6. GET A COACH OR MENTOR
7. BE A DOER, NOT A TALKER (OR KNOW IT ALL)
8. INVEST IN YOUR HEALTH NOW, DON’T PAY FOR IT LATER
So there you have it, 8 powerful secrets that you can use to succeed with your
fitness goals right now. The next step is for you to find a way to apply and expand
on these secrets in your own life…
…And if you’re serious about life long fat loss and fitness, I put together a special
offer just for you to give you the jump start that you need to really super charge
your success, the right way.
Or, if you’re already making progress with your goals, my offer will give you the
exact techniques and secrets I and my readers and students use. They’ll really
give you a huge edge over almost everyone else in the pursuit a lean, strong, and
healthy body.
As I mentioned at the beginning of this eBooklet, I’ve spent the better part of the
last decade testing and examining loads of health and fitness products, systems,
and methods.
7 Secrets Of Permanent Fat Loss And Fitness
When the dust settled, I came away with core principles and methods, a few of
which I shared with you today, that I combined to create a super efficient
method for shedding unwanted body fat while building muscle, strength,
endurance, and lasting health.
It’s EASY to follow and takes just a few minutes each week.
After developing this method to the point where I felt it was simple and easy
enough to follow for most everyone, I finally put all of my secrets and techniques
into a new eBook that unlocks the natural fat burning furnace that lies dormant
in your body.
And that’s why I call my eBook, Fat Burning Furnace: The New Secret To
Fast & Permanent Fat Loss & Fitness. Thousands have already benefited
from the principles and step by step method I teach.
إدارة التسويق استراتيجية التسعير
إدارة التسويق استراتيجية التسعير
السعر: هو التعبير النقدي لقيمة السلعة في وقت ومكان معين وهو العنصر الوحيد من
المزيج التسويقي الذي يمثل إيرادات المنشأة.
أهم أهداف التسعير:
الحصول على أآبر نصيب من السوق.
تعظيم الربح.
زيادة العائد من المبيعات.
تحقيق معدل عائد على الاستثمار.
دعم المرآز التنافسي للمنشأة
استخدام التسعير في دعم الجهود الترويجية.
١ الحصول على أآبر نصيب من السوق:
لأن تعظيم الربح في الأجل الطويل يتحقق بالحصول على نصيب آبير من السوق.
٢ تعظيم الربح:
وذلك لكي يحقق للمنشأة أآبر قدر من العائد.
٣ زيادة العائد من المبيعات:
وذلك بإيجاد العلاقة بين عدة مستويات لكمية المبيعات والتكاليف ومستوى الأسعار
الذي يحقق أعلى ربحية ممكنة.
٤ تحقيق معدل عائد على الاستثمار:
تقوم الإدارة مقدمًا بتحديد معدل العائد وتسعى إلى تحديد الأسعار الذي تحققه.
٥ دعم المرآز التنافسي للمنشأة.
والذي يجعلها في موقع القيادة، وتزداد المنافسة السعرية في قطاعات السوق
المنخفضة.
٦ استخدام التسعير في دعم الجهود الترويجية:
أ تقديم السلعة بسعر منخفض لكي يحقق رواج للسلع الأخرى المرتبطة بها أو سلعة
أخرى للمنشأة.
ب تقديم السلعة بسعر مرتفع: لتأآيد أن نوعية السلعة مرتفعة عن مثيلتها.
العوامل المؤثرة في التسعير:
يتطلب قرار التسعير على مستوى المنشأة دراسة مستفيضة وعميقة وتشمل بصفة
خاصة التنبؤات التسويقية، مرونة الطلب، المنافسين، تكلفة المنتج ونفقات التسويق،
الموازنة الحقيقية [الفرق بين الطلب الفعلي والإنتاج الفعلي والطاقة المتاحة في
وحدات الإنتاج].
وسوف نقوم بتناول بعض هذه العوامل ومنها:
أ الطلب.
ب المنافسة.
ه التكاليف.
أ أثر عامل الطلب في التسعير:
ويقصد به حجم المبيعات التي تستطيع المنشأة تحقيقها عند مستوى سعر معين.
تعتمد بعض المنشآت على عنصر السعر لإيجاد سوق لمنتجاتها وتحقق وفورات عند
خفض تكلفة الوحدة لزيادة مبيعاتها. وهذا يعتمد على مرونة الطلب.
ومرونة الطلب: هي مقدار تجاوب التغير في السعر مع تغير الطلب.
ومرونة الطب ينقسم إلى:
أ طلب مرن:
عندما تزداد المبيعات نتيجة انخفاض السعر إلى درجة أنه على الرغم من إنخفاض
سعر الوحدة فإن إيرادات المبيعات الكلية تزداد [هو الأفضل].
ب طلب غير مرن:
ليس من مصلحة المنشأة تخفيض الأسعار لأنه لن يترتب عليه زيادة العائد من
المبيعات.
ب أثر عامل المنافسة في التسعير:
وتحديد السعر يرتبط ارتباطًا وثيقًا بالموقف التنافسي للسلعة، والذي يرتبط بدوره بردود
فعل المنافسين، وأيضًا وضع السلعة الاحتكاري.
الموقف التنافسي:
ولتحسين الموقف التنافسي للسلعة:
أ على المدى القصير: يمكن الاستفادة من مزايا الأسعار المنخفضة مستوى تكلفة
الإنتاج الإمكانيات المالية المتوفرة.
ب على المدى الطويل: وذلك بزيادة آفاءة المنتجات وتميزها تحسين التوزيع جهود
الترويج المناسبة اتباع سياسة الأسعار المنخفضة.
ملحوظة: إن عنصر السعر له أهمية بالغة في المزيج التسويقي للمنشأة بشرط أن
يستخدم بكفاءة بما لا يعرضها على وقف تنافسي غير مناسب ولا يهمل تكامله مع
باقي عناصر المزيج التسويقي التي يجب أن يحسن استخدامها في نفس الوقت.
ج أثر عامل التكلفة في التسعير:
التكلفة الكلية = تكلفة التصنيع + تكلفة التسويق + المصاريف الإدارية.
العلاقة بين التكلفة والحجم والربح:
سعر بيع الوحدة] التكاليف الكلية. × الإيرادات الكلية = [الكمية
من هذه العلاقة يمكن تحديد نقطة التعادل وهي آمية المبيعات التي تتساوى عندها
التكاليف الكلية مع الإيرادات الكلية.
طريق تحديد الأسعار:
أولاً: التسعير على أساس السوق:
تكون البداية بسعر السوق السائد، وقد يتم اختيار سعر البيع مساوي أو أقل أو أآثر من
سعر السوق وذلك حسب ما تتميز به سلعته من مزايا خاصة.
ولتحديد السعر المناسب لبيع منتج المنشأة السعر الذي يحقق العائد المناسب
للمنشأة، يجب تطبيق الآتي:
١ دراسة السوق: للكشف عن الأسعار المقبولة في السوق للأصناف المماثلة
والبديلة.
٢ دراسة مجال الأسعار المنافسة: على أساس النوعية ودرجة إقبال المستهلكين
عليها، ومن ثم على المنشأة أن تقرر موقع منتجاتها من هذا المجال.
٣ دراسة وجهات نظر منشآت التوزيع: بقصد تحديد هيكل الخصومات التي تحصل عليها
منشآت التجزئة والجملة.
٤ اختبار السوق: لتحديد السعر الذي يناسب منتجات المنشأة.
٥ دراسة السوق: للتنبؤ بالمبيعات على أساس لعدة مستويات للأسعار.
٦ دراسة تكاليف التسويق [متغيرة وثابتة]: وذلك لبحث أثرها على السعر النهائي
مثل: النقل التخزين الترويج.
٧ تقدير باقي سعر البيع: وذلك لتغطية تكاليف الإنتاج ومصاريف الإدارة والأرباح.
٨ تقوم الإدارة بدارسة نسب الإضافة لمنشآت التوزيع والتسهيلات الائتمانية على
سعر البيع وحجم المبيعات.
الربح = سعر السوق هوامش ربح الوسطاء مجموعة تكاليف التسويق التكاليف
الأخرى.
في حالة عدم قدرة المنشأة على تحديد السعر المقبول من السوق فليس أمامه
سوى مدخلين هما:
المدخل الأول: رفع مستوى آفاءتها وخفض التكلفة.
المدخل الثاني: عدم تقديم السلعة للسوق، وذلك لأن عرض السلعة دون معالجة
مشاآل التكلفة سيؤدي إلى فشل السلعة وخروجها من السوق.
ثانيًا: التسعير على أساس التكلفة:
السعر = [إجمالي التكاليف / عدد الوحدات المنتظر بيعها] + هامش الربح أو السعر ≥
التكلفة.
مما يعرض المنشأة إلى خسارة تحت ضغط المنافسين أو للتخلص مما لديها من
مخزون.
www.fiseb.com
السعر: هو التعبير النقدي لقيمة السلعة في وقت ومكان معين وهو العنصر الوحيد من
المزيج التسويقي الذي يمثل إيرادات المنشأة.
أهم أهداف التسعير:
الحصول على أآبر نصيب من السوق.
تعظيم الربح.
زيادة العائد من المبيعات.
تحقيق معدل عائد على الاستثمار.
دعم المرآز التنافسي للمنشأة
استخدام التسعير في دعم الجهود الترويجية.
١ الحصول على أآبر نصيب من السوق:
لأن تعظيم الربح في الأجل الطويل يتحقق بالحصول على نصيب آبير من السوق.
٢ تعظيم الربح:
وذلك لكي يحقق للمنشأة أآبر قدر من العائد.
٣ زيادة العائد من المبيعات:
وذلك بإيجاد العلاقة بين عدة مستويات لكمية المبيعات والتكاليف ومستوى الأسعار
الذي يحقق أعلى ربحية ممكنة.
٤ تحقيق معدل عائد على الاستثمار:
تقوم الإدارة مقدمًا بتحديد معدل العائد وتسعى إلى تحديد الأسعار الذي تحققه.
٥ دعم المرآز التنافسي للمنشأة.
والذي يجعلها في موقع القيادة، وتزداد المنافسة السعرية في قطاعات السوق
المنخفضة.
٦ استخدام التسعير في دعم الجهود الترويجية:
أ تقديم السلعة بسعر منخفض لكي يحقق رواج للسلع الأخرى المرتبطة بها أو سلعة
أخرى للمنشأة.
ب تقديم السلعة بسعر مرتفع: لتأآيد أن نوعية السلعة مرتفعة عن مثيلتها.
العوامل المؤثرة في التسعير:
يتطلب قرار التسعير على مستوى المنشأة دراسة مستفيضة وعميقة وتشمل بصفة
خاصة التنبؤات التسويقية، مرونة الطلب، المنافسين، تكلفة المنتج ونفقات التسويق،
الموازنة الحقيقية [الفرق بين الطلب الفعلي والإنتاج الفعلي والطاقة المتاحة في
وحدات الإنتاج].
وسوف نقوم بتناول بعض هذه العوامل ومنها:
أ الطلب.
ب المنافسة.
ه التكاليف.
أ أثر عامل الطلب في التسعير:
ويقصد به حجم المبيعات التي تستطيع المنشأة تحقيقها عند مستوى سعر معين.
تعتمد بعض المنشآت على عنصر السعر لإيجاد سوق لمنتجاتها وتحقق وفورات عند
خفض تكلفة الوحدة لزيادة مبيعاتها. وهذا يعتمد على مرونة الطلب.
ومرونة الطلب: هي مقدار تجاوب التغير في السعر مع تغير الطلب.
ومرونة الطب ينقسم إلى:
أ طلب مرن:
عندما تزداد المبيعات نتيجة انخفاض السعر إلى درجة أنه على الرغم من إنخفاض
سعر الوحدة فإن إيرادات المبيعات الكلية تزداد [هو الأفضل].
ب طلب غير مرن:
ليس من مصلحة المنشأة تخفيض الأسعار لأنه لن يترتب عليه زيادة العائد من
المبيعات.
ب أثر عامل المنافسة في التسعير:
وتحديد السعر يرتبط ارتباطًا وثيقًا بالموقف التنافسي للسلعة، والذي يرتبط بدوره بردود
فعل المنافسين، وأيضًا وضع السلعة الاحتكاري.
الموقف التنافسي:
ولتحسين الموقف التنافسي للسلعة:
أ على المدى القصير: يمكن الاستفادة من مزايا الأسعار المنخفضة مستوى تكلفة
الإنتاج الإمكانيات المالية المتوفرة.
ب على المدى الطويل: وذلك بزيادة آفاءة المنتجات وتميزها تحسين التوزيع جهود
الترويج المناسبة اتباع سياسة الأسعار المنخفضة.
ملحوظة: إن عنصر السعر له أهمية بالغة في المزيج التسويقي للمنشأة بشرط أن
يستخدم بكفاءة بما لا يعرضها على وقف تنافسي غير مناسب ولا يهمل تكامله مع
باقي عناصر المزيج التسويقي التي يجب أن يحسن استخدامها في نفس الوقت.
ج أثر عامل التكلفة في التسعير:
التكلفة الكلية = تكلفة التصنيع + تكلفة التسويق + المصاريف الإدارية.
العلاقة بين التكلفة والحجم والربح:
سعر بيع الوحدة] التكاليف الكلية. × الإيرادات الكلية = [الكمية
من هذه العلاقة يمكن تحديد نقطة التعادل وهي آمية المبيعات التي تتساوى عندها
التكاليف الكلية مع الإيرادات الكلية.
طريق تحديد الأسعار:
أولاً: التسعير على أساس السوق:
تكون البداية بسعر السوق السائد، وقد يتم اختيار سعر البيع مساوي أو أقل أو أآثر من
سعر السوق وذلك حسب ما تتميز به سلعته من مزايا خاصة.
ولتحديد السعر المناسب لبيع منتج المنشأة السعر الذي يحقق العائد المناسب
للمنشأة، يجب تطبيق الآتي:
١ دراسة السوق: للكشف عن الأسعار المقبولة في السوق للأصناف المماثلة
والبديلة.
٢ دراسة مجال الأسعار المنافسة: على أساس النوعية ودرجة إقبال المستهلكين
عليها، ومن ثم على المنشأة أن تقرر موقع منتجاتها من هذا المجال.
٣ دراسة وجهات نظر منشآت التوزيع: بقصد تحديد هيكل الخصومات التي تحصل عليها
منشآت التجزئة والجملة.
٤ اختبار السوق: لتحديد السعر الذي يناسب منتجات المنشأة.
٥ دراسة السوق: للتنبؤ بالمبيعات على أساس لعدة مستويات للأسعار.
٦ دراسة تكاليف التسويق [متغيرة وثابتة]: وذلك لبحث أثرها على السعر النهائي
مثل: النقل التخزين الترويج.
٧ تقدير باقي سعر البيع: وذلك لتغطية تكاليف الإنتاج ومصاريف الإدارة والأرباح.
٨ تقوم الإدارة بدارسة نسب الإضافة لمنشآت التوزيع والتسهيلات الائتمانية على
سعر البيع وحجم المبيعات.
الربح = سعر السوق هوامش ربح الوسطاء مجموعة تكاليف التسويق التكاليف
الأخرى.
في حالة عدم قدرة المنشأة على تحديد السعر المقبول من السوق فليس أمامه
سوى مدخلين هما:
المدخل الأول: رفع مستوى آفاءتها وخفض التكلفة.
المدخل الثاني: عدم تقديم السلعة للسوق، وذلك لأن عرض السلعة دون معالجة
مشاآل التكلفة سيؤدي إلى فشل السلعة وخروجها من السوق.
ثانيًا: التسعير على أساس التكلفة:
السعر = [إجمالي التكاليف / عدد الوحدات المنتظر بيعها] + هامش الربح أو السعر ≥
التكلفة.
مما يعرض المنشأة إلى خسارة تحت ضغط المنافسين أو للتخلص مما لديها من
مخزون.
www.fiseb.com
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